The purpose of a Visual Identity is to define and express one's individuality or group affiliation. It exists to communicate value to an audience through visual and verbal expression. You can touch it, feel it, taste it, hear it, see it and experience it.

Your brand is every effort you make to communicate who you are and what you do.

UNDERSTANDING THIS GUIDELINE

identityguideline.com provides you with a set of tools to successfully launch and manage your Brand Identity. Identity Guidelines is your central location where you have secure access to all of your core brand assets, and insight as to how they should be used to maintain consistency for your brand.

For all questions, please get in touch with your brand administrator.

We have two primary visual identifiers, our wordmark and letterform. Both are portrayed in a geometric aesthetic along with the rest of the brand's visuals and typography.

Usage examples

For the Yardly visual identity, each asset is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the logo should be altered in any way. Please be sure you comply with our usage guidelines.

Each composition is available for download in the appropriate format.

→ Download all logo's

  Primary Wordmark Black                .png     .    eps

Primary Wordmark Black     .png   .eps

 Primary Letterform Black                 .png       .    eps

Primary Letterform Black     .png   .eps

  Secondary Wordmark Black                 .png     .    eps

Secondary Wordmark Black      .png   .eps

 Gradient Brand Assets    .png     .eps

Gradient Brand Assets   .png   .eps

  Primary Wordmark White                  .png       .    eps

Primary Wordmark White     .png   .eps

  Primary Letterform White                  .png       .    eps

Primary Letterform White     .png   .eps

  Secondary Wordmark White                  .png       .    eps

Secondary Wordmark White     .png   .eps

  Gradient Background Assets          .png       .    eps

Gradient Background Assets   .png   .eps

Primary Digital Palette

   Blue   HEX: #00ffff RGB: 0, 255, 255


Blue

HEX: #00ffff
RGB: 0, 255, 255

  Red  HEX: #ff4900 RGB: 255, 73, 0


Red

HEX: #ff4900
RGB: 255, 73, 0

   Green   HEX: #29e877 RGB: 41, 232, 119


Green

HEX: #29e877
RGB: 41, 232, 119

  Blue  HEX: #384051 RGB: 56, 64, 81


Blue

HEX: #384051
RGB: 56, 64, 81

   Pink   HEX: #ff8cff RGB: 255, 140, 255


Pink

HEX: #ff8cff
RGB: 255, 140, 255

  Black  HEX: #231f20 RGB: 35, 31, 32


Black

HEX: #231f20
RGB: 35, 31, 32

  Yellow  HEX: #ffe877  RGB: 255, 232, 119


Yellow

HEX: #ffe877
RGB: 255, 232, 119

Primary Print PALETTE

  310C, U, M   CMYK: 52, 0, 11, 0


310C, U, M


CMYK: 52, 0, 11, 0

  172C, U, M   CMYK: 0, 86, 99, 0


172C, U, M


CMYK: 0, 86, 99, 0

  351C, U, M   CMYK: 35, 0, 35, 0


351C, U, M


CMYK: 35, 0, 35, 0

  432C, U, M   CMYK: 78, 64, 53, 43


432C, U, M


CMYK: 78, 64, 53, 43

  245C, U, M   CMYK: 15, 58, 0, 0


245C, U, M


CMYK: 15, 58, 0, 0

  Neutral Black   CMYK: 70, 66, 65, 72


Neutral Black


CMYK: 70, 66, 65, 72

  602C, U, M   CMYK: 7, 3, 64, 0


602C, U, M


CMYK: 7, 3, 64, 0

 Full Palette

Full Palette

Typography can often be the glue that binds your brand together. We have selected the following fonts due to their suitable aesthetic and inherent legibility in both the digital and physical environment. All communication and display materials should use the approved typefaces.

Serif : Brace Medium

San-Serif : Acumin Pro
Suitable System Replacements: Helvetica Neue, Helvetica

Each font is licensed and strict user agreements do not allow us to host this font on Identity Guideline. Alternate fonts are standard system fonts and may already be loaded on your computer.