The purpose of a Visual Identity is to define and express one's individuality or group affiliation. It exists to communicate value to an audience through visual and verbal expression. You can touch it, feel it, taste it, hear it, see it and experience it.

Your brand is every effort you make to communicate who you are and what you do.

UNDERSTANDING THIS GUIDELINE

identityguideline.com provides you with a set of tools to successfully launch and manage your Brand Identity. The Wild Current Identity Guideline is your central location where you have secure access to all of your core brand assets, and insight as to how they should be used to maintain consistency for your brand.

For all questions, please get in touch with your brand administrator.

 Primary lock-up  Often the first point of contact and potentially your most memorable visual asset. Your logo provides you with a tool to be visually recognized, correctly attributed and remembered.  The Wild Current logo is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the wordmark should be altered in any way. 

Primary lock-up

Often the first point of contact and potentially your most memorable visual asset. Your logo provides you with a tool to be visually recognized, correctly attributed and remembered.

The Wild Current logo is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the wordmark should be altered in any way. 

 Variants

Variants

 Black & White

Black & White

 Typography  Primary Typeface:  Futura   Complimentary Serif Typeface:  Tisa Pro

Typography

Primary Typeface: Futura

Complimentary Serif Typeface: Tisa Pro

For the Wild Current visual identity, a number of assets have been created. Each asset is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the logo should be altered in any way. Please be sure you comply with our usage guidelines.

Each composition is available for download in the appropriate format.

→ Download all logo's

  Primary Lock-up on white   .jpg     .png        .pdf      .eps

Primary Lock-up on white  .jpg   .png    .pdf    .eps

  Primary Navy   .jpg     .png      .pdf      .eps

Primary Navy  .jpg   .png    .pdf    .eps

  Primary Red    .jpg     .png       .pdf      .eps

Primary Red   .jpg   .png   .pdf    .eps

  Secondary Logo Black    .jpg     .png     .pdf      .eps

Secondary Logo Black   .jpg   .png   .pdf    .eps

  Secondary Logo Navy    .jpg     .png     .pdf      .eps

Secondary Logo Navy   .jpg   .png   .pdf    .eps

 Secondary Logo Red     .jpg     .  png     .pdf      .eps

Secondary Logo Red    .jpg   .png   .pdf    .eps

 Script    .jpg     .png      .pdf      .eps

Script   .jpg   .png    .pdf    .eps

 Script Navy    .jpg     .png     .pdf      .eps

Script Navy   .jpg   .png   .pdf    .eps

 Script Red     .jpg     .png     .pdf      .eps

Script Red    .jpg   .png   .pdf    .eps

 Patch     .jpg     .png     .pdf      .eps

Patch    .jpg   .png   .pdf    .eps

 Badge    .jpg      .png     .pdf      .eps

Badge   .jpg    .png   .pdf    .eps

 Bug (Horizontal)    .jpg     .png     .pdf      .eps

Bug (Horizontal)   .jpg   .png   .pdf    .eps

 Bug (Vertical)     .jpg      .png      .pdf      .eps

Bug (Vertical)    .jpg    .png    .pdf    .eps

 Bug (Diamond)     .jpg      .png     .pdf      .eps

Bug (Diamond)    .jpg    .png   .pdf    .eps

  Primary Lock-up on Black    .jpg      .png     .pdf      .eps

Primary Lock-up on Black   .jpg    .png   .pdf    .eps

  Primary on Navy     .jpg      .png       .pdf      .eps

Primary on Navy    .jpg    .png   .pdf    .eps

  Primary on Red    .jpg      .png       .pdf      .eps

Primary on Red   .jpg    .png   .pdf    .eps

  Secondary Logo Black Reversed   .jpg     .png       .pdf      .eps

Secondary Logo Black Reversed  .jpg   .png   .pdf    .eps

  Secondary Logo Navy Reversed     .jpg      .png       .pdf      .eps

Secondary Logo Navy Reversed    .jpg    .png   .pdf    .eps

 Secondary Logo Red Reversed     .jpg     .png      .pdf      .eps

Secondary Logo Red Reversed    .jpg   .png    .pdf    .eps

 Script Reversed     .jpg     .png     .pdf      .eps

Script Reversed    .jpg   .png   .pdf    .eps

 Script on Navy    .jpg     .png      .pdf      .eps

Script on Navy   .jpg   .png    .pdf    .eps

 Script on Red     .jpg      .png      .pdf       .eps

Script on Red    .jpg    .png    .pdf     .eps

 Patch on Black     .jpg     .png      .pdf      .eps

Patch on Black    .jpg   .png    .pdf    .eps

 Badge    .jpg      .png      .pdf      .eps

Badge   .jpg    .png    .pdf    .eps

 Bug (Horizontal) on Black     .jpg      .png      .pdf      .eps

Bug (Horizontal) on Black    .jpg    .png    .pdf    .eps

 Bug (Vertical) on Black     .jpg      .png      .pdf      .eps

Bug (Vertical) on Black    .jpg    .png    .pdf    .eps

 Bug (Diamond) on Black    .jpg      .png      .pdf       .eps

Bug (Diamond) on Black   .jpg    .png    .pdf     .eps

The Wild Current colour system was designed to provide your brand with recognition and distinction. Maintaining consistency is paramount to ensuring your brand message is not lost, specifically with colour.

 Pantone 540   HEX: # 1E223B  RGB: 30/34/59   CMYK: 89/82/47/54

Pantone 540

HEX: #1E223B
RGB: 30/34/59
CMYK: 89/82/47/54

 Pantone 7623   HEX: # 84312D  RGB: 132/49/45   CMYK: 31/87/81/33

Pantone 7623

HEX: #84312D
RGB: 132/49/45
CMYK: 31/87/81/33

     HEX:  #E7E1DB  RGB: 231/225/219   CMYK:  8/8/11/0

 

HEX: #E7E1DB
RGB: 231/225/219
CMYK: 8/8/11/0