The purpose of a Visual Identity is to define and express one's individuality or group affiliation. It exists to communicate value to an audience through visual and verbal expression. You can touch it, feel it, taste it, hear it, see it and experience it.

Your brand is every effort you make to communicate who you are and what you do.

UNDERSTANDING THIS GUIDELINE

identityguideline.com provides you with a set of tools to successfully launch and manage your Brand Identity. The Blendable Identity Guideline is your central location where you have secure access to all of your core brand assets, and insight as to how they should be used to maintain consistency for your brand.

For all questions, please get in touch with your brand administrator.

Primary Composition Often the first point of contact and potentially your most memorable visual asset. Your logo provides you with a tool to be visually recognized, correctly attributed and remembered. The Wolfpack logo is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the logo should be altered in any way.

Primary Composition

Often the first point of contact and potentially your most memorable visual asset. Your logo provides you with a tool to be visually recognized, correctly attributed and remembered.

The Wolfpack logo is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the logo should be altered in any way.

Construction

Construction

Clear-space

Clear-space

The wolf is the primary visual identifier of the Wolfpack system. It is portrayed in a geometric figure along with the rest of the visuals and typography, achieving a cohesive brand. The organization's name is the prime source of representing its goal of building connections in the community.

 

Colour and Greyscale compositions

Colour and Greyscale compositions

Primary Corporate Palette - see detailed colour breakdown here

Primary Corporate Palette - see detailed colour breakdown here

Secondary Corporate Palette - see detailed colour breakdown here

Secondary Corporate Palette - see detailed colour breakdown here

Campaign Colour Palette - see detailed colour breakdown here

Campaign Colour Palette - see detailed colour breakdown here

Pattern - The Argyle Diamond has been mirrored to create a repeatable pattern to be used on marketing materials where suitable.

Pattern - The Argyle Diamond has been mirrored to create a repeatable pattern to be used on marketing materials where suitable.

Usage examples

For the Wolfpack visual identity, each asset is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the logo should be altered in any way. Please be sure you comply with our usage guidelines.

Each composition is available for download in the appropriate format.

→ Download all logo's

Primary    .png    .jpg    .pdf    .eps

Primary    .png    .jpg    .pdf    .eps

Primary Black    .png    .jpg    .pdf    .eps

Primary Black    .png    .jpg    .pdf    .eps

Secondary    .png    .jpg    .pdf    .eps

Secondary    .png    .jpg    .pdf    .eps

Secondary Black    .png    .jpg    .pdf    .eps

Secondary Black    .png    .jpg    .pdf    .eps

Wordmark    .png    .jpg    .pdf    .eps

Wordmark    .png    .jpg    .pdf    .eps

Wordmark Black  .png    .jpg    .pdf    .eps

Wordmark Black  .png    .jpg    .pdf    .eps

Bug    .png    .jpg    .pdf    .eps

Bug    .png    .jpg    .pdf    .eps

Bug Black    .png    .jpg    .pdf    .eps

Bug Black    .png    .jpg    .pdf    .eps

Argyle    .png    .jpg    .pdf    .eps

Argyle    .png    .jpg    .pdf    .eps

Argyle Black    .png    .jpg    .pdf    .eps

Argyle Black    .png    .jpg    .pdf    .eps

Flag    .png    .jpg    .pdf    .eps

Flag    .png    .jpg    .pdf    .eps

Flag Black  .png    .jpg    .pdf    .eps

Flag Black  .png    .jpg    .pdf    .eps

Combo  .png    .jpg    .pdf    .eps

Combo  .png    .jpg    .pdf    .eps

Combo Black  .png    .jpg    .pdf    .eps

Combo Black  .png    .jpg    .pdf    .eps

Bug Combo  .png    .jpg    .pdf    .eps

Bug Combo  .png    .jpg    .pdf    .eps

Bug Combo Black    .png    .jpg    .pdf    .eps

Bug Combo Black    .png    .jpg    .pdf    .eps

Favicon    .png    .jpg    .pdf    .eps

Favicon    .png    .jpg    .pdf    .eps

Favicon Black    .png    .jpg    .pdf    .eps

Favicon Black    .png    .jpg    .pdf    .eps

Block    .png    .jpg    .pdf    .eps

Block    .png    .jpg    .pdf    .eps

Block Black  .png    .jpg    .pdf    .eps

Block Black  .png    .jpg    .pdf    .eps

Other Assets    .png    .jpg    .pdf    .eps

Other Assets    .png    .jpg    .pdf    .eps

Primary on Dark  .png    .jpg    .pdf    .eps

Primary on Dark  .png    .jpg    .pdf    .eps

Primary on Black  .png    .jpg    .pdf    .eps

Primary on Black  .png    .jpg    .pdf    .eps

Secondary on Dark    .png    .jpg    .pdf    .eps

Secondary on Dark    .png    .jpg    .pdf    .eps

Secondary on Black  .png    .jpg    .pdf    .eps

Secondary on Black  .png    .jpg    .pdf    .eps

Wordmark on Dark    .png    .jpg    .pdf    .eps

Wordmark on Dark    .png    .jpg    .pdf    .eps

Wordmark on Black  .png    .jpg    .pdf    .eps

Wordmark on Black  .png    .jpg    .pdf    .eps

Bug on Dark    .png    .jpg    .pdf    .eps

Bug on Dark    .png    .jpg    .pdf    .eps

Bug on Black  .png    .jpg    .pdf    .eps

Bug on Black  .png    .jpg    .pdf    .eps

Argyle on Dark  .png    .jpg    .pdf    .eps

Argyle on Dark  .png    .jpg    .pdf    .eps

Argyle on Black    .png    .jpg    .pdf    .eps

Argyle on Black    .png    .jpg    .pdf    .eps

Flag on Dark    .png    .jpg    .pdf    .eps

Flag on Dark    .png    .jpg    .pdf    .eps

Flag on Black    .png    .jpg    .pdf    .eps

Flag on Black    .png    .jpg    .pdf    .eps

Combo on Dark  .png    .jpg    .pdf    .eps

Combo on Dark  .png    .jpg    .pdf    .eps

Combo on Black  .png    .jpg    .pdf    .eps

Combo on Black  .png    .jpg    .pdf    .eps

Bug Combo on Dark  .png    .jpg    .pdf    .eps

Bug Combo on Dark  .png    .jpg    .pdf    .eps

Bug Combo on Black  .png    .jpg    .pdf    .eps

Bug Combo on Black  .png    .jpg    .pdf    .eps

Favicon on Dark  .png    .jpg    .pdf    .eps

Favicon on Dark  .png    .jpg    .pdf    .eps

Favicon on Black    .png    .jpg    .pdf    .eps

Favicon on Black    .png    .jpg    .pdf    .eps

Block on Dark  .png    .jpg    .pdf    .eps

Block on Dark  .png    .jpg    .pdf    .eps

Block on Black    .png    .jpg    .pdf    .eps

Block on Black    .png    .jpg    .pdf    .eps

Corporate Palette

White HEX: #FFFFFF RGB: 255, 255, 255 CMYK: 0, 0, 0, 0


White

HEX: #FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0

Pantone 380 U HEX: #dee461 RGB: 222, 228, 97 CMYK: 16, 0, 77, 0


Pantone 380 U

HEX: #dee461
RGB: 222, 228, 97
CMYK: 16, 0, 77, 0

Pantone 2768 U HEX: #252048 RGB: 37, 32, 72 CMYK: 93, 93, 40, 42


Pantone 2768 U

HEX: #252048
RGB: 37, 32, 72
CMYK: 93, 93, 40, 42

Panton Neutral Black U HEX: #212121 RGB: 33, 33, 33 CMYK: 72, 66, 65, 73


Panton Neutral Black U

HEX: #212121
RGB: 33, 33, 33
CMYK: 72, 66, 65, 73

SECONDARY CORPORATE PALETTE

Dark White HEX: #edecde RGB: 237, 236, 222 CMYK: 6, 4, 12, 0

Dark White

HEX: #edecde
RGB: 237, 236, 222
CMYK: 6, 4, 12, 0

Darker White HEX: #e2e1d5 RGB: 226, 225, 213 CMYK: 11, 7, 15, 0


Darker White

HEX: #e2e1d5
RGB: 226, 225, 213
CMYK: 11, 7, 15, 0

Lighter 2768 U HEX: #2f2c56 RGB: 47, 44, 86 CMYK: 91, 89, 37, 32


Lighter 2768 U

HEX: #2f2c56
RGB: 47, 44, 86
CMYK: 91, 89, 37, 32

Light 2768 U HEX: #252048 RGB: 37, 32, 72 CMYK: 93, 93, 40, 42

Light 2768 U

HEX: #252048
RGB: 37, 32, 72
CMYK: 93, 93, 40, 42

Dark 380 U HEX: #dcdb2c RGB: 220, 219, 44 CMYK: 17, 3, 96, 0


Dark 380 U

HEX: #dcdb2c
RGB: 220, 219, 44
CMYK: 17, 3, 96, 0

Lighter Black U HEX: #444444 RGB: 68, 68, 68 CMYK: 67, 60, 59, 44


Lighter Black U

HEX: #444444
RGB: 68, 68, 68
CMYK: 67, 60, 59, 44

Darker 380 U HEX: #ccc727 RGB: 204, 199, 39 CMYK: 4, 4, 78, 0


Darker 380 U

HEX: #ccc727
RGB: 204, 199, 39
CMYK: 4, 4, 78, 0

Light Black U HEX: #353535 RGB: 53, 53, 53 CMYK: 69, 63, 62, 57


Light Black U

HEX: #353535
RGB: 53, 53, 53
CMYK: 69, 63, 62, 57

Campaign PALETTE

Blue HEX: #65a7a5 RGB: 101, 167, 165 CMYK: 62, 18, 36, 0


Blue

HEX: #65a7a5
RGB: 101, 167, 165
CMYK: 62, 18, 36, 0

Pink HEX: #e39b7d RGB: 227, 155, 125 CMYK: 9, 45, 50, 0


Pink

HEX: #e39b7d
RGB: 227, 155, 125
CMYK: 9, 45, 50, 0

Green HEX: #8fc052 RGB: 143, 192, 82 CMYK: 49, 4, 89, 0


Green

HEX: #8fc052
RGB: 143, 192, 82
CMYK: 49, 4, 89, 0

Red HEX: #d55d4e RGB: 213, 93, 78 CMYK: 12, 77, 72, 1


Red

HEX: #d55d4e
RGB: 213, 93, 78
CMYK: 12, 77, 72, 1

Yellow HEX: #e6da3f RGB: 230, 218, 63 CMYK: 12, 6, 89, 0


Yellow

HEX: #e6da3f
RGB: 230, 218, 63
CMYK: 12, 6, 89, 0

Orange HEX: #eaab41 RGB: 234, 171, 65 CMYK: 7, 35, 86, 0


Orange

HEX: #eaab41
RGB: 234, 171, 65
CMYK: 7, 35, 86, 0

Typography can often be the glue that binds your brand together. We have selected the following fonts due to their suitable aesthetic and inherent legibility in both the digital and physical environment. All communication and display materials should use the approved typefaces.

Wolfpack San Serif typeface: Fira Sans
Suitable Replacement: Trebuchet

Wolfpack Serif typeface: Roboto Slab
Suitable Replacements: Andada


Each font is licensed and strict user agreements do not allow us to host this font on Identity Guideline. Alternate fonts are standard system fonts and may already be loaded on your computer.