Introduction

The purpose of a Brand Identity is to define and express one's individuality or group affiliation. It exists to communicate value to an audience through visual and verbal expression. You can touch it, feel it, taste it, hear it, see it and experience it.

Your brand is every effort you make to communicate who you are and what you do.

Understanding this Guideline

identityguideline.com provides you with a set of tools to successfully launch and manage your Brand Identity. The Storm Telematics Identity Guideline is your central location where you have secure access to all of your core brand assets, and insight as to how they should be used to maintain consistency for your brand.

For all questions, please get in touch with your brand administrator.

 Primary lock-up  Often the first point of contact and potentially your most memorable visual asset. Your logo provides you with a tool to be visually recognized, correctly attributed and remembered.  The Storm Telematics logo is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the logo should be altered in any way. 

Primary lock-up

Often the first point of contact and potentially your most memorable visual asset. Your logo provides you with a tool to be visually recognized, correctly attributed and remembered.

The Storm Telematics logo is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the logo should be altered in any way. 

 Construction

Construction

 Clear Space  The Storm Telematics logo should always be surrounded by a minimum area of clear space. No other visual elements may enter the clear space. Care should be taken whenever laying the logo over a colour, background or image.

Clear Space

The Storm Telematics logo should always be surrounded by a minimum area of clear space. No other visual elements may enter the clear space. Care should be taken whenever laying the logo over a colour, background or image.

 Black & White

Black & White

 Variants

Variants


The Storm Telematics logo is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the logo should be altered in any way. Please be sure you comply with our usage guidelines.

Each composition is available for download in the appropriate format.

→ Download all logo's

  Primary Lock-up with Tagline  .png   .jpg   .pdf   .eps

Primary Lock-up with Tagline .png .jpg .pdf .eps

 B&W Lock-up with Tagline  .png   .jpg   .pdf   .eps

B&W Lock-up with Tagline .png .jpg .pdf .eps

 Bug + Wordmark  .png   .jpg   .pdf   .eps

Bug + Wordmark .png .jpg .pdf .eps

 Bug  .png   .jpg   .pdf   .eps
 Bug B&W  .png   .jpg   .pdf   .eps

Bug B&W .png .jpg .pdf .eps

 Horizontal Lock-up With Tagline  .png   .jpg   .pdf   .eps

Horizontal Lock-up With Tagline .png .jpg .pdf .eps

 Bug + Abbreviated Wordmark  .png   .jpg   .pdf   .eps

Bug + Abbreviated Wordmark .png .jpg .pdf .eps

 Stacked Wordmark  .png   .jpg   .pdf   .eps

Stacked Wordmark .png .jpg .pdf .eps

 Horizontal Wordmark  .png   .jpg   .pdf   .eps

Horizontal Wordmark .png .jpg .pdf .eps

 Reversed Lock-up with Tagline  .png   .jpg   .pdf   .eps

Reversed Lock-up with Tagline .png .jpg .pdf .eps

 Reversed B&W Lock-up  .png   .jpg   .pdf   .eps

Reversed B&W Lock-up .png .jpg .pdf .eps

  Reversed Bug + Wordmark  .png   .jpg   .pdf   .eps

Reversed Bug + Wordmark .png .jpg .pdf .eps

 Reversed Bug  .png   .jpg   .pdf   .eps

Reversed Bug .png .jpg .pdf .eps

 Reversed Bug B&W  .png   .jpg   .pdf   .eps

Reversed Bug B&W .png .jpg .pdf .eps

  Reversed Horizontal with Tagline  .png   .jpg   .pdf   .eps

Reversed Horizontal with Tagline .png .jpg .pdf .eps

 Reversed  Bug + Abbreviated  .png   .jpg   .pdf   .eps

Reversed Bug + Abbreviated .png .jpg .pdf .eps

 Reversed Stacked Wordmark  .png   .jpg   .pdf   .eps

Reversed Stacked Wordmark .png .jpg .pdf .eps

 Reversed Horizontal Wordmark  .png   .jpg   .pdf   .eps

Reversed Horizontal Wordmark .png .jpg .pdf .eps


Smart-vu Icons + Wordmark

→ Download all Smart-vu logo's

 Smart-vu TagNet  .png   .jpg   .pdf   .eps

Smart-vu TagNet .png .jpg .pdf .eps

 Smart-vu Analytics  .png   .jpg   .pdf   .eps

Smart-vu Analytics .png .jpg .pdf .eps

 Smart-vu Pro  .png   .jpg   .pdf   .eps

Smart-vu Pro .png .jpg .pdf .eps

The Storm Telematics colour system was designed to provide your brand with recognition and distinction. Maintaining consistency is paramount to ensuring your brand message is not lost, specifically with colour.

 Pantone 2757 U   HEX: # 11133C  RGB: 0/0/51   CMYK: 94/88/43/65

Pantone 2757 U

HEX: #11133C
RGB: 0/0/51
CMYK: 94/88/43/65

 Pantone 7466 U   HEX: # 00A8B4  RGB: 0/168/180   CMYK: 85/7/31/0

Pantone 7466 U

HEX: #00A8B4
RGB: 0/168/180
CMYK: 85/7/31/0

 Yellow Ochre   HEX: # F7BE1B  RGB: 247/190/27   CMYK: 2/26/98/0

Yellow Ochre

HEX: #F7BE1B
RGB: 247/190/27
CMYK: 2/26/98/0

 Red   HEX: # ED2326  RGB: 237/35/38   CMYK: 0/98/97/0

Red

HEX: #ED2326
RGB: 237/35/38
CMYK: 0/98/97/0