Introduction

The purpose of a Brand Identity is to define and express one's individuality or group affiliation. It exists to communicate value to an audience through visual and verbal expression. You can touch it, feel it, taste it, hear it, see it and experience it.

Your brand is every effort you make to communicate who you are and what you do.

Understanding this Guideline

identityguideline.com provides you with a set of tools to successfully launch and manage your Brand Identity. The Storm Telematics Identity Guideline is your central location where you have secure access to all of your core brand assets, and insight as to how they should be used to maintain consistency for your brand.

For all questions, please get in touch with your brand administrator.

Primary lock-up Often the first point of contact and potentially your most memorable visual asset. Your logo provides you with a tool to be visually recognized, correctly attributed and remembered. The Storm Telematics logo is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the logo should be altered in any way. 

Primary lock-up

Often the first point of contact and potentially your most memorable visual asset. Your logo provides you with a tool to be visually recognized, correctly attributed and remembered.

The Storm Telematics logo is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the logo should be altered in any way. 

Construction

Construction

Clear Space The Storm Telematics logo should always be surrounded by a minimum area of clear space. No other visual elements may enter the clear space. Care should be taken whenever laying the logo over a colour, background or image.

Clear Space

The Storm Telematics logo should always be surrounded by a minimum area of clear space. No other visual elements may enter the clear space. Care should be taken whenever laying the logo over a colour, background or image.

Black & White

Black & White

Variants

Variants


The Storm Telematics logo is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the logo should be altered in any way. Please be sure you comply with our usage guidelines.

Each composition is available for download in the appropriate format.

→ Download all logo's

Primary Lock-up with Tagline .png .jpg .pdf .eps

Primary Lock-up with Tagline .png .jpg .pdf .eps

B&W Lock-up with Tagline .png .jpg .pdf .eps

B&W Lock-up with Tagline .png .jpg .pdf .eps

Bug + Wordmark .png .jpg .pdf .eps

Bug + Wordmark .png .jpg .pdf .eps

Bug .png .jpg .pdf .eps
Bug B&W .png .jpg .pdf .eps

Bug B&W .png .jpg .pdf .eps

Horizontal Lock-up With Tagline .png .jpg .pdf .eps

Horizontal Lock-up With Tagline .png .jpg .pdf .eps

Bug + Abbreviated Wordmark .png .jpg .pdf .eps

Bug + Abbreviated Wordmark .png .jpg .pdf .eps

Stacked Wordmark .png .jpg .pdf .eps

Stacked Wordmark .png .jpg .pdf .eps

Horizontal Wordmark .png .jpg .pdf .eps

Horizontal Wordmark .png .jpg .pdf .eps

Reversed Lock-up with Tagline .png .jpg .pdf .eps

Reversed Lock-up with Tagline .png .jpg .pdf .eps

Reversed B&W Lock-up .png .jpg .pdf .eps

Reversed B&W Lock-up .png .jpg .pdf .eps

Reversed Bug + Wordmark .png .jpg .pdf .eps

Reversed Bug + Wordmark .png .jpg .pdf .eps

Reversed Bug .png .jpg .pdf .eps

Reversed Bug .png .jpg .pdf .eps

Reversed Bug B&W .png .jpg .pdf .eps

Reversed Bug B&W .png .jpg .pdf .eps

Reversed Horizontal with Tagline .png .jpg .pdf .eps

Reversed Horizontal with Tagline .png .jpg .pdf .eps

Reversed Bug + Abbreviated .png .jpg .pdf .eps

Reversed Bug + Abbreviated .png .jpg .pdf .eps

Reversed Stacked Wordmark .png .jpg .pdf .eps

Reversed Stacked Wordmark .png .jpg .pdf .eps

Reversed Horizontal Wordmark .png .jpg .pdf .eps

Reversed Horizontal Wordmark .png .jpg .pdf .eps


Smart-vu Icons + Wordmark

→ Download all Smart-vu logo's

Smart-vu TagNet .png .jpg .pdf .eps

Smart-vu TagNet .png .jpg .pdf .eps

Smart-vu Analytics .png .jpg .pdf .eps

Smart-vu Analytics .png .jpg .pdf .eps

Smart-vu Pro .png .jpg .pdf .eps

Smart-vu Pro .png .jpg .pdf .eps

The Storm Telematics colour system was designed to provide your brand with recognition and distinction. Maintaining consistency is paramount to ensuring your brand message is not lost, specifically with colour.

Pantone 2757 U HEX: #11133C RGB: 0/0/51 CMYK: 94/88/43/65

Pantone 2757 U

HEX: #11133C
RGB: 0/0/51
CMYK: 94/88/43/65

Pantone 7466 U HEX: #00A8B4 RGB: 0/168/180 CMYK: 85/7/31/0

Pantone 7466 U

HEX: #00A8B4
RGB: 0/168/180
CMYK: 85/7/31/0

Yellow Ochre HEX: #F7BE1B RGB: 247/190/27 CMYK: 2/26/98/0

Yellow Ochre

HEX: #F7BE1B
RGB: 247/190/27
CMYK: 2/26/98/0

Red HEX: #ED2326 RGB: 237/35/38 CMYK: 0/98/97/0

Red

HEX: #ED2326
RGB: 237/35/38
CMYK: 0/98/97/0