Your brand is every effort you make to communicate who you are and what you do.

The purpose of a Visual Identity is to define and express one's individuality or group affiliation. It exists to communicate value to an audience through visual and verbal expression. You can touch it, feel it, taste it, hear it, see it and experience it.

UNDERSTANDING THIS GUIDELINE provides you with a set of tools to successfully launch and manage your Brand Identity. Identity Guideline is your central location where you have secure access to all of your core brand assets, and insight as to how they should be used to maintain consistency for your brand.

These are the basics of using the RapidLMS Brand. If you have any questions or need assistance please contact your brand administrator.

Primary Logo

Primary Logo





Minimum Size

Minimum Size

Advertisement Examples

Advertisement Examples

Photography/Usage Examples

Photography/Usage Examples

For the RapidLMS visual identity, each asset is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the logo should be altered in any way. Please be sure you comply with our usage guidelines.

Each composition is available for download in the appropriate format.




Primary Logo     .png    .eps

Primary Logo  .png  .eps

Icon      .png      .eps

Icon  .png  .eps

Primary Logo (Black)   .png    .eps

Primary Logo (Black)  .png  .eps

Icon (Black)      .png      .eps

Icon (Black)  .png  .eps

Primary Logo (White)   .png    .eps

Primary Logo (White)  .png  .eps

Icon (White)      .png      .eps

Icon (White)  .png  .eps

Typography can often be the glue that binds your brand together. We have selected the following fonts due to their suitable aesthetic and inherent legibility in both the digital and physical environment. All communication and display materials should use the approved typefaces.

TITLE: Soleto Bold

BODY: Soleto Medium

Each font is licensed and strict user agreements do not allow us to host this font on Identity Guideline. Alternate fonts are standard system fonts and may already be loaded on your computer.

Primary Palette

Pantone: 123C
CMYK: 0/22/92/0
RGB: 255/199/44

Pantone: 2756C
CMYK: 100/97/26/18
RGB: 21/31/109
HEX: #151F6D



CMYK: 17/13/13/0
RGB: 209/209/209
HEX: #D1D1D1

CMYK: 6/4/4/0
RGB: 237/237/237