The purpose of a Visual Identity is to define and express one's individuality or group affiliation. It exists to communicate value to an audience through visual and verbal expression. You can touch it, feel it, taste it, hear it, see it and experience it.

Your brand is every effort you make to communicate who you are and what you do.

UNDERSTANDING THIS GUIDELINE

identityguideline.com provides you with a set of tools to successfully launch and manage your Brand Identity. Identity Guidelines is your central location where you have secure access to all of your core brand assets, and insight as to how they should be used to maintain consistency for your brand.

For all questions, please get in touch with your brand administrator.

Intro
Clear Space

Clear Space

Construction

Construction

Usage examples

For the Gather visual identity, each asset is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the logo should be altered in any way. Please be sure you comply with our usage guidelines.

Each composition is available for download in the appropriate format.

→ Download all logo's

Primary Wordmark Black     .png   .eps

Primary Wordmark Black     .png   .eps

Primary Wordmark Grey     .png   .eps

Primary Wordmark Grey     .png   .eps

Primary Wordmark Yellow      .png   .eps

Primary Wordmark Yellow      .png   .eps

Primary Wordmark Purple      .png   .eps

Primary Wordmark Purple      .png   .eps

Primary Wordmark Turquoise      .png   .eps

Primary Wordmark Turquoise      .png   .eps

Primary Wordmark White     .png   .eps

Primary Wordmark White     .png   .eps

Primary Wordmark On Grey     .png   .eps

Primary Wordmark On Grey     .png   .eps

Primary Wordmark On Yellow     .png   .eps

Primary Wordmark On Yellow     .png   .eps

Primary Wordmark On Purple      .png   .eps

Primary Wordmark On Purple      .png   .eps

Primary Wordmark On Turquoise      .png   .eps

Primary Wordmark On Turquoise      .png   .eps

Typography can often be the glue that binds your brand together. We have selected the following fonts due to their suitable aesthetic and inherent legibility in both the digital and physical environment. All communication and display materials should use the approved typefaces.

TITLES : Galano Grotesque

BODY : Acumin Pro
Suitable System Replacements: Helvetica Neue, Helvetica

Each font is licensed and strict user agreements do not allow us to host this font on Identity Guideline. Alternate fonts are standard system fonts and may already be loaded on your computer.

 

 

Primary Palette

Neutral Black HEX: #231f20 RGB: 35, 31, 32 CMYK: 70, 68, 64, 74


Neutral Black

HEX: #231f20
RGB: 35, 31, 32
CMYK: 70, 68, 64, 74

Pantone 570 U HEX: #73c0b1 RGB: 115, 192, 177 CMYK: 55, 4, 36, 0


Pantone 570 U

HEX: #73c0b1
RGB: 115, 192, 177
CMYK: 55, 4, 36, 0

Pantone 433 U HEX: #5d5c5e RGB: 93, 92, 94 CMYK: 62, 55, 52, 25


Pantone 433 U

HEX: #5d5c5e
RGB: 93, 92, 94
CMYK: 62, 55, 52, 25

Pantone 604 U HEX: #f8d550 RGB: 248, 213, 80 CMYK: 3, 13, 81, 0


Pantone 604 U

HEX: #f8d550
RGB: 248, 213, 80
CMYK: 3, 13, 81, 0

Pantone 248 U HEX: #a5518b RGB: 165, 81, 139 CMYK: 38, 81, 16, 0


Pantone 248 U

HEX: #a5518b
RGB: 165, 81, 139
CMYK: 38, 81, 16, 0