Your brand is every effort you make to communicate who you are and what you do.

The purpose of a Visual Identity is to define and express one's individuality or group affiliation. It exists to communicate value to an audience through visual and verbal expression. You can touch it, feel it, taste it, hear it, see it and experience it.

UNDERSTANDING THIS GUIDELINE

identityguideline.com provides you with a set of tools to successfully launch and manage your Brand Identity. Identity Guideline is your central location where you have secure access to all of your core brand assets, and insight as to how they should be used to maintain consistency for your brand.

These are the basics of using the Undo Brand. If you have any questions or need assistance please contact your brand administrator.

UNDO PRIMARY LOGO

The Undo logo is the primary visual identifier for Undo. This version is to be the default visual asset, the wordmark on it's own may be used on a case by case basis to achieve optimal legibility.

 LOGO CLEAR SPACE AND PROPORTIONS

LOGO CLEAR SPACE AND PROPORTIONS

 UNDO WORDMARK

UNDO WORDMARK

 WORDMARK CLEAR SPACE

WORDMARK CLEAR SPACE

 UNDO BUG

UNDO BUG

 LOGO WITH TAGLINE

LOGO WITH TAGLINE

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ILLUSTRATION STYLES

COLLATERAL EXAMPLES

For the Undo visual identity, each asset is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the logo should be altered in any way. Please be sure you comply with our usage guidelines.

Each composition is available for download in the appropriate format.

 

  Undo Primary Logo     .png    .eps

Undo Primary Logo  .png  .eps

  Undo Wordmark      .png      .  eps

Undo Wordmark  .png  .eps

  Icon      .png        .eps
  Undo Primary Logo - Reversed   .png   .eps

Undo Primary Logo - Reversed  .png .eps

  Undo Wordmark - Reversed      .png     .eps

Undo Wordmark - Reversed  .png  .eps

  Icon (Reversed)      .png     .eps

Icon (Reversed)  .png  .eps

Primary Palette

Pantone: 7416 C
CMYK: 0/73/57/0
RGB: 242/107/99
HEX: #F26B63

Pantone: 712 C 30%
CMYK: 0/4/6/0
RGB: 255/242/233
HEX: #FFF2E9

Pantone 325 C
CMYK: 57/0/21/0
RGB: 94/199/206
HEX: #5EC7CE

Pantone 7448 C
CMYK: 64/74/48/39
RGB: 79/58/75
HEX: #4F3A4B

Grey - Light
CMYK: 8/6/6/0
RGB: 230/231/232
HEX: #E6E7E8

Grey - Dark
CMYK: 64/56/53/28
RGB: 88/89/91
HEX: #58595B

 

Typography can often be the glue that binds your brand together. We have selected the following fonts due to their suitable aesthetic and inherent legibility in both the digital and physical environment. All communication and display materials should use the approved typefaces.

FONT FAMILY: Runda

Each font is licensed and strict user agreements do not allow us to host this font on Identity Guideline. Alternate fonts are standard system fonts and may already be loaded on your computer.