The purpose of a Visual Identity is to define and express one's individuality or group affiliation. It exists to communicate value to an audience through visual and verbal expression. You can touch it, feel it, taste it, hear it, see it and experience it.

Your brand is every effort you make to communicate who you are and what you do.

UNDERSTANDING THIS GUIDELINE

identityguideline.com provides you with a set of tools to successfully launch and manage your Brand Identity. The Blendable Identity Guideline is your central location where you have secure access to all of your core brand assets, and insight as to how they should be used to maintain consistency for your brand.

For all questions, please get in touch with your brand administrator.

Primary Composition Often the first point of contact and potentially your most memorable visual asset. Your logo provides you with a tool to be visually recognized, correctly attributed and remembered. The Blendable logo is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the wordmark should be altered in any way.

Primary Composition

Often the first point of contact and potentially your most memorable visual asset. Your logo provides you with a tool to be visually recognized, correctly attributed and remembered.

The Blendable logo is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the wordmark should be altered in any way.

Construction

Construction

Clear-space

Clear-space

The primary visual identifier of the Blendable system, the abstract B represents the coming together and blending of multiple parts to make a whole, or to complete a common goal. 

 

Full colour and single colour compositions

Full colour and single colour compositions

Primary Corporate Palette - see detailed colour breakdown here

Primary Corporate Palette - see detailed colour breakdown here

Secondary Campaign Palette - see detailed colour breakdown here

Secondary Campaign Palette - see detailed colour breakdown here

Usage examples

For the Blendable visual identity, each asset is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the logo should be altered in any way. Please be sure you comply with our usage guidelines.

Each composition is available for download in the appropriate format.

→ Download all logos

Primary    .png    .jpg    .pdf    .eps

Primary    .png    .jpg    .pdf    .eps

Single Colour on White    .png    .jpg    .pdf    .eps

Single Colour on White    .png    .jpg    .pdf    .eps

All Black    .png    .jpg    .pdf    .eps

All Black    .png    .jpg    .pdf    .eps

Primary on Colour (NoTagline)    .png    .jpg    .pdf    .eps

Primary on Colour (NoTagline)    .png    .jpg    .pdf    .eps

All White (NoTagline)    .png    .jpg    .pdf    .eps

All White (NoTagline)    .png    .jpg    .pdf    .eps

Horizontal Primary    .png    .jpg    .pdf    .eps

Horizontal Primary    .png    .jpg    .pdf    .eps

Horizontal Single Colour    .png    .jpg    .pdf    .eps

Horizontal Single Colour    .png    .jpg    .pdf    .eps

Horizontal All Black    .png    .jpg    .pdf    .eps

Horizontal All Black    .png    .jpg    .pdf    .eps

Horiz Primary on Colour (NoTagline)  .png  .jpg  .pdf  .eps

Horiz Primary on Colour (NoTagline)  .png  .jpg  .pdf  .eps

Horiz All White (NoTagline)  .png  .jpg  .pdf  .eps

Horiz All White (NoTagline)  .png  .jpg  .pdf  .eps

Primary Bug  .png  .jpg  .pdf  .eps

Primary Bug  .png  .jpg  .pdf  .eps

Single Colour Bug  .png  .jpg  .pdf  .eps

Single Colour Bug  .png  .jpg  .pdf  .eps

All Black Bug  .png  .jpg  .pdf  .eps

All Black Bug  .png  .jpg  .pdf  .eps

Primary Advisor Identity on Colour  .png  .jpg  .pdf  .eps

Primary Advisor Identity on Colour  .png  .jpg  .pdf  .eps

Primary on Colour  .png    .jpg    .pdf    .eps

Primary on Colour  .png    .jpg    .pdf    .eps

All White    .png    .jpg    .pdf    .eps

All White    .png    .jpg    .pdf    .eps

Primary (NoTagline)    .png    .jpg    .pdf    .eps

Primary (NoTagline)    .png    .jpg    .pdf    .eps

Single Colour (NoTagline)    .png    .jpg    .pdf    .eps

Single Colour (NoTagline)    .png    .jpg    .pdf    .eps

All Black (NoTagline)    .png    .jpg    .pdf    .eps

All Black (NoTagline)    .png    .jpg    .pdf    .eps

Horizontal Primary on Colour    .png    .jpg    .pdf    .eps

Horizontal Primary on Colour    .png    .jpg    .pdf    .eps

Horizontal All White    .png    .jpg    .pdf    .eps

Horizontal All White    .png    .jpg    .pdf    .eps

Horizontal Primary (NoTagline)    .png    .jpg    .pdf    .eps

Horizontal Primary (NoTagline)    .png    .jpg    .pdf    .eps

Horiz Single Colour (NoTagline)  .png  .jpg  .pdf  .eps

Horiz Single Colour (NoTagline)  .png  .jpg  .pdf  .eps

Horiz All Black (NoTagline)  .png  .jpg  .pdf  .eps

Horiz All Black (NoTagline)  .png  .jpg  .pdf  .eps

Primary Bug on Colour  .png  .jpg  .pdf  .eps

Primary Bug on Colour  .png  .jpg  .pdf  .eps

All White Bug  .png  .jpg  .pdf  .eps

All White Bug  .png  .jpg  .pdf  .eps

Primary Advisor Identity  .png  .jpg  .pdf  .eps

Primary Advisor Identity  .png  .jpg  .pdf  .eps


Download all Print Resolution PNGs
Download all 100% White Assets

Download all 100% White Assets

Corporate Palette

White HEX: #FFFFFF RGB: 255, 255, 255 CMYK: 0, 0, 0, 0


White

HEX: #FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0

Pantone 656 U HEX: #DFF3FD RGB: 223, 243, 253 CMYK: 11, 0, 0, 0


Pantone 656 U

HEX: #DFF3FD
RGB: 223, 243, 253
CMYK: 11, 0, 0, 0

Pantone 2985 U HEX: #00C1F3 RGB: 0, 193, 243 CMYK: 67, 1, 0, 0


Pantone 2985 U

HEX: #00C1F3
RGB: 0, 193, 243
CMYK: 67, 1, 0, 0

Panton 2718 U HEX: #0079F3 RGB: 0, 121, 243 CMYK: 79, 53, 0, 0


Panton 2718 U

HEX: #0079F3
RGB: 0, 121, 243
CMYK: 79, 53, 0, 0

Campaign PALETTE

Blue HEX: #00C1F3 RGB: 0, 193, 243 CMYK: 67, 1, 0, 0


Blue

HEX: #00C1F3
RGB: 0, 193, 243
CMYK: 67, 1, 0, 0

Red HEX: #F14950 RGB: 241, 73, 80 CMYK: 0, 87, 66, 0


Red

HEX: #F14950
RGB: 241, 73, 80
CMYK: 0, 87, 66, 0

Light Green HEX: #BFF3BF RGB: 191, 243, 191 CMYK: 24, 0, 33, 0


Light Green

HEX: #BFF3BF
RGB: 191, 243, 191
CMYK: 24, 0, 33, 0

Light Pink HEX: #FFCADA RGB: 255, 202, 218 CMYK: 0, 26, 2, 0


Light Pink

HEX: #FFCADA
RGB: 255, 202, 218
CMYK: 0, 26, 2, 0

Green HEX: #85B53A RGB: 133, 181, 58 CMYK: 54, 9, 100, 0


Green

HEX: #85B53A
RGB: 133, 181, 58
CMYK: 54, 9, 100, 0

Pink HEX: #F16482 RGB: 241, 100, 130 CMYK: 0, 76, 29, 0


Pink

HEX: #F16482
RGB: 241, 100, 130
CMYK: 0, 76, 29, 0

Light Yellow HEX: #FFFFC9 RGB: 255, 255, 201 CMYK: 1, 0, 25, 0


Light Yellow

HEX: #FFFFC9
RGB: 255, 255, 201
CMYK: 1, 0, 25, 0

Light Purple HEX: #FFEBFF RGB: 255, 235, 255 CMYK: 0, 9, 0, 0


Light Purple

HEX: #FFEBFF
RGB: 255, 235, 255
CMYK: 0, 9, 0, 0

Yellow HEX: #F9E559 RGB: 249, 229, 89 CMYK: 4, 4, 78, 0


Yellow

HEX: #F9E559
RGB: 249, 229, 89
CMYK: 4, 4, 78, 0

Purple HEX: #DE9FC7 RGB: 222, 159, 199 CMYK: 9, 44, 0, 0


Purple

HEX: #DE9FC7
RGB: 222, 159, 199
CMYK: 9, 44, 0, 0

Light Orange HEX: #FFD398 RGB: 255, 211, 152 CMYK: 0, 18, 44, 0


Light Orange

HEX: #FFD398
RGB: 255, 211, 152
CMYK: 0, 18, 44, 0

Orange HEX: #EA9423 RGB: 234, 148, 35 CMYK: 6, 48, 100, 0


Orange

HEX: #EA9423
RGB: 234, 148, 35
CMYK: 6, 48, 100, 0

Light Blue HEX: #C5FFFF RGB: 197, 255, 255 CMYK: 18, 0, 4, 0


Light Blue

HEX: #C5FFFF
RGB: 197, 255, 255
CMYK: 18, 0, 4, 0

Light Red HEX: #FFADAD RGB: 255, 173, 173 CMYK: 0, 40, 20, 0


Light Red

HEX: #FFADAD
RGB: 255, 173, 173
CMYK: 0, 40, 20, 0

Typography can often be the glue that binds your brand together. We have selected the following fonts due to their suitable aesthetic and inherent legibility in both the digital and physical environment. All communication and display materials should use the approved typefaces.

Blendable San Serif typeface: Aktiv Grotesk
Suitable Replacement: Arial, Helvetica

Blendable Serif typeface: Sirba
Suitable Replacements: Cambo, Andada


Each font is licensed and strict user agreements do not allow us to host this font on Identity Guideline. Alternate fonts are standard system fonts and may already be loaded on your computer.

The following images are free stock photographs that are used in Blendable marketing materials and online. 

Woman on dock - download

Group on mountain - download

Social Media Assets - download all

Social Media Assets - download all

Group on dock - download

Water (homepage background) - download