Your brand is every effort you make to communicate who you are and what you do.

The purpose of a Visual Identity is to define and express one's individuality or group affiliation. It exists to communicate value to an audience through visual and verbal expression. You can touch it, feel it, taste it, hear it, see it and experience it.

UNDERSTANDING THIS GUIDELINE

identityguideline.com provides you with a set of tools to successfully launch and manage your Brand Identity. Identity Guideline is your central location where you have secure access to all of your core brand assets, and insight as to how they should be used to maintain consistency for your brand.

These are the basics of using the heart+bones Brand. If you have any questions or need assistance please contact your brand administrator.

HEART+BONES PRIMARY WORDMARK

The heart+bones wordmark is the primary visual identifier for heart+bones. This version is to be the default visual asset, the bug on it's own may be used on a case by case basis to achieve optimal legibility.

 LOGO CLEAR SPACE AND PROPORTIONS

LOGO CLEAR SPACE AND PROPORTIONS

 HEART+BONES BUG

HEART+BONES BUG

 BUG CLEAR SPACE

BUG CLEAR SPACE

 WORDMARK AND BUG LOCK-UP

WORDMARK AND BUG LOCK-UP

 WORDMARK AND BUG LOCKUP CLEAR SPACE

WORDMARK AND BUG LOCKUP CLEAR SPACE

 TYPOGRAPHY

TYPOGRAPHY

 BUSINESS CARDS

BUSINESS CARDS

Artboard 56@2x.png
Artboard 57@2x.png
Artboard 58@2x.png
Artboard 62@2x.png
Artboard 61@2x.png

For the heart+bones visual identity, each asset is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the logo should be altered in any way. Please be sure you comply with our usage guidelines.


Logos

heart+bones-logo.png
heart+bones-wordmark_dark@2x.png
heart+bones-logo_gradient@2x.png
 

Shapes

heart+bones-vertical_circles@2x.png
heart+bones-full_circle@2x.png
heart+bones-pinch_circle@2x.png
 

Bugs, Icons + Patterns

heart+bones-bug_dark@2x.png
heart+bones-heart@2x.png
heart+bones-bones@2x.png
heart+bones-repeating_pattern@2x.png
 

Download Assets

All of the assets above are available to download in the heart+bones brand kit.

Primary Palette

 

Pantone: 2945 U
CMYK: 100/50/1/15
RGB: 0/99/163
HEX: #0063A3

Pantone: 2225 U
CMYK: 48/0/14/0
RGB: 112/217/229
HEX: #46c1b6

 

Pantone: Black 6 U
CMYK: 86/69/43/55
RGB: 76/78/86
HEX: #262626

 

Secondary Palette

 

Pantone: 168-9 U
CMYK: 6/4/17/0
RGB: 239/236/214
HEX: #F3F5EB

Pantone: 2607 U
CMYK: 56/75/0/0
RGB: 122/88/150
HEX: #7A5896

 

Pantone: 7686 U
CMYK: 95/64/0/1
RGB: 85/105/149
HEX: #55639a