When written, it is imperative that the correct spelling "Mr. Derk" is always used. 

The purpose of a Visual Identity is to define and express one's individuality or group affiliation. It exists to communicate value to an audience through visual and verbal expression. You can touch it, feel it, taste it, hear it, see it and experience it.

Your brand is every effort you make to communicate who you are and what you do.

UNDERSTANDING THIS GUIDELINE

identityguideline.com provides you with a set of tools to successfully launch and manage your Brand Identity. The Mr. Derk Identity Guideline is your central location where you have secure access to all of your core brand assets, and insight as to how they should be used to maintain consistency for your brand.

For all questions, please get in touch with your brand administrator.

Primary lock-up Often the first point of contact and potentially your most memorable visual asset. Your logo provides you with a tool to be visually recognized, correctly attributed and remembered. The Mr. Derk wordmark is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the wordmark should be altered in any way. 

Primary lock-up

Often the first point of contact and potentially your most memorable visual asset. Your logo provides you with a tool to be visually recognized, correctly attributed and remembered.

The Mr. Derk wordmark is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the wordmark should be altered in any way. 

Clear Space The Mr. Derk wordmark should always be surrounded by a minimum area of clear space. No other visual elements may enter the clear space. Care should be taken whenever laying the logo over a colour, background or image.

Clear Space

The Mr. Derk wordmark should always be surrounded by a minimum area of clear space. No other visual elements may enter the clear space. Care should be taken whenever laying the logo over a colour, background or image.

BISSELL_Black & White.png

For the Mr. Derk visual identity, a number of assets have been crafted to tell the story of Mr. Derk and the family heritage behind the brand. Each asset is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the logo should be altered in any way. Please be sure you comply with our usage guidelines.

Each composition is available for download in the appropriate format.

→ Download all logo's

Primary Lock-up on white  .png    .jpg    .pdf    .eps

Primary Lock-up on white  .png    .jpg    .pdf    .eps

Heritage on white   .png    .jpg    .pdf    .eps

Heritage on white   .png    .jpg    .pdf    .eps

Monogram on white  .png    .jpg    .pdf    .eps

Monogram on white  .png    .jpg    .pdf    .eps

Heritage badge on white .png    .jpg    .pdf    .eps

Heritage badge on white .png    .jpg    .pdf    .eps

Signature on white .png    .jpg    .pdf    .eps

Signature on white .png    .jpg    .pdf    .eps

Primary Lock-up on Black  .png    .jpg    .pdf    .eps

Primary Lock-up on Black  .png    .jpg    .pdf    .eps

Heritage on black  .png    .jpg    .pdf    .eps

Heritage on black  .png    .jpg    .pdf    .eps

Monogram on black  .png    .jpg    .pdf    .eps

Monogram on black  .png    .jpg    .pdf    .eps

Heritage badge on black  .png    .jpg    .pdf    .eps

Heritage badge on black  .png    .jpg    .pdf    .eps

Signature on black  .png    .jpg    .pdf    .eps

Signature on black  .png    .jpg    .pdf    .eps

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Process Black HEX: #191918 RGB: 25, 25, 25 CMYK: 72, 66, 66, 79


Process Black

HEX: #191918
RGB: 25, 25, 25
CMYK: 72, 66, 66, 79

Bleach White HEX: #FFFFFF RGB: 255, 255, 255 CMYK: 0, 0, 0, 0


Bleach White

HEX: #FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0

Pantone 420 @ 20% HEX: #F0F0F0 RGB: 240, 240, 240 CMYK: 4, 2, 3, 0


Pantone 420 @ 20%

HEX: #F0F0F0
RGB: 240, 240, 240
CMYK: 4, 2, 3, 0

Pantone 420 HEX: #CACDCC RGB: 202, 205, 204 CMYK: 18, 12, 14, 2


Pantone 420

HEX: #CACDCC
RGB: 202, 205, 204
CMYK: 18, 12, 14, 2

Typography can often be the glue that binds your brand together. We have selected the following fonts due to their suitable aesthetic and inherent legibility in both the digital and physical environment. All communication and display materials should use the approved typefaces.

Mr. Derk primary typeface: Surveyor
Suitable Replacements: Georgia

Mr. Derk Secondary typeface: Gotham
Suitable Replacements: Helvetica Bold

Each font is licensed and strict user agreements do not allow us to host this font on Identity Guideline. Alternate fonts are standard system fonts and may already be loaded on your computer.