Your brand is every effort you make to communicate who you are and what you do.

The purpose of a Visual Identity is to define and express one's individuality or group affiliation. It exists to communicate value to an audience through visual and verbal expression. You can touch it, feel it, taste it, hear it, see it and experience it.

UNDERSTANDING THIS GUIDELINE

identityguideline.com provides you with a set of tools to successfully launch and manage your Brand Identity. Identity Guideline is your central location where you have secure access to all of your core brand assets, and insight as to how they should be used to maintain consistency for your brand.

These are the basics of using the MyCompass Brand. If you have any questions or need assistance please contact your brand administrator.

Logo - Vertical

Logo - Horizontal

Logo - Horizontal

Vertical Logo Spacing

Horizontal Logo Spacing

For the MyCompass visual identity, each asset is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the logo should be altered in any way. Please be sure you comply with our usage guidelines.

Each composition is available for download in the appropriate format.

 

 

PRIMARY LOGO

Logo - Vertical (Tagline)  .png  .eps

Logo - Vertical (Tagline)  .png  .eps

Logo - Vertical (Light)  .png  .eps

Logo - Vertical (Light)  .png  .eps

Logo - Vertical  .png  .eps

Logo - Vertical  .png  .eps

Logo - Horizontal (Tagline)  .png  .eps

Logo - Horizontal (Tagline)  .png  .eps

Logo - Horizontal (Light)  .png  .eps

Logo - Horizontal (Light)  .png  .eps

Logo - Horizontal  .png  .eps

Logo - Horizontal  .png  .eps

Primary Palette

CMYK: 70/20/0/0
RGB: 85/167/255
HEX: #55a7ff

CMYK: 68/4/29/0
RGB: 44/199/213
HEX: #2cc7d5

Typography can often be the glue that binds your brand together. We have selected the following fonts due to their suitable aesthetic and inherent legibility in both the digital and physical environment. All communication and display materials should use the approved typefaces.

TITLE: Proxima Soft Medium

BODY: Proxima Soft Regular

Each font is licensed and strict user agreements do not allow us to host this font on Identity Guideline. Alternate fonts are standard system fonts and may already be loaded on your computer.