INTRODUCTION

The purpose of a Brand Identity is to define and express one's individuality or group affiliation. It exists to communicate value to an audience through visual and verbal expression. You can touch it, feel it, taste it, hear it, see it and experience it.

Your brand is every effort you make to communicate who you are and what you do.

UNDERSTANDING THIS GUIDeLINE

identityguideline.com provides you with a set of tools to successfully launch and manage your Brand Identity. The Casterland Identity Guideline is your central location where you have secure access to all of your core brand assets, and insight as to how they should be used to maintain consistency for your brand.

For all questions, please get in touch with your brand administrator.

 Primary lock-up  Often the first point of contact and potentially your most memorable visual asset. Your logo provides you with a tool to be visually recognized, correctly attributed and remembered.  The Casterland logo is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the logo should be altered in any way. 

Primary lock-up

Often the first point of contact and potentially your most memorable visual asset. Your logo provides you with a tool to be visually recognized, correctly attributed and remembered.

The Casterland logo is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the logo should be altered in any way. 

 Construction

Construction

 Clear Space   The Castertown logo should always be surrounded by a minimum area of clear space. No other visual elements may enter the clear space. Care should be taken whenever laying the logo over a colour, background or image.

Clear Space

The Castertown logo should always be surrounded by a minimum area of clear space. No other visual elements may enter the clear space. Care should be taken whenever laying the logo over a colour, background or image.

 Black & White

Black & White

 Variants

Variants

The Casterland logo is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the logo should be altered in any way. Please be sure you comply with our usage guidelines.

Each composition is available for download in the appropriate format.

→ Download all logo's

  Primary Lock-up on white   .png   .jpg   .eps   .pdf

Primary Lock-up on white  .png .jpg .eps .pdf

  Black & White  .png   .jpg   .eps   .pdf

Black & White .png .jpg .eps .pdf

  Bug + Wordmark Stacked  .png   .jpg   .eps   .pdf

Bug + Wordmark Stacked .png .jpg .eps .pdf

  Bug + Wordmark Stacked B&W  .png   .jpg   .eps   .pdf

Bug + Wordmark Stacked B&W .png .jpg .eps .pdf

  Wordmark on white  .png   .jpg   .eps   .pdf

Wordmark on white .png .jpg .eps .pdf

 Casterman Badge Black  .png   .jpg   .eps   .pdf

Casterman Badge Black .png .jpg .eps .pdf

  Casterman Badge Red   .png   .jpg   .eps   .pdf

Casterman Badge Red .png .jpg .eps .pdf

 Casterman Black  .png   .jpg   .eps   .pdf

Casterman Black .png .jpg .eps .pdf

 Casterman Red  .png   .jpg   .eps   .pdf

Casterman Red .png .jpg .eps .pdf

  Primary Lock-up on red  .png   .jpg   .eps   .pdf

Primary Lock-up on red .png .jpg .eps .pdf

  Reversed on black  .png   .jpg   .eps   .pdf

Reversed on black .png .jpg .eps .pdf

  Bug + Wordmark Stacked Reversed  .png   .jpg   .eps   .pdf

Bug + Wordmark Stacked Reversed .png .jpg .eps .pdf

  Bug + Wordmark Stacked Reversed  .png   .jpg   .eps   .pdf

Bug + Wordmark Stacked Reversed .png .jpg .eps .pdf

  Wordmark Reversed on red   .png   .jpg   .eps   .pdf

Wordmark Reversed on red  .png .jpg .eps .pdf

  Casterman Badge Reversed   .png   .jpg   .eps   .pdf

Casterman Badge Reversed .png .jpg .eps .pdf

  Casterman Badge Reversed   .png   .jpg   .eps   .pdf

Casterman Badge Reversed .png .jpg .eps .pdf

 Casterman Reversed  .png   .jpg   .eps   .pdf

Casterman Reversed .png .jpg .eps .pdf

 Casterman Reversed  .png   .jpg   .eps   .pdf

Casterman Reversed .png .jpg .eps .pdf


Print Collateral

 Press File  .pdf      Working File:  .ai

Press File .pdf     Working File: .ai

 Press File:  .pdf      Working File:  .ai       Word Doc:  .docx

Press File: .pdf     Working File: .ai      Word Doc: .docx

 Press File:  .pdf      Working File:  .ai

Press File: .pdf     Working File: .ai

 Press File:  .pdf     Working File:  .ai

Press File: .pdf    Working File: .ai


Icons

 Casters  .png     .jpg     .eps    .pdf

Casters .png   .jpg   .eps  .pdf

 Tires   .png    .jpg    .eps    .pdf

Tires  .png  .jpg  .eps  .pdf

 Wheels   .png     .jpg     .eps    .pdf

Wheels  .png   .jpg   .eps  .pdf

 Gliders   .png    .jpg    .eps    .pdf

Gliders  .png  .jpg  .eps  .pdf

 Rigs   .png     .jpg     .eps     .pdf

Rigs  .png   .jpg   .eps   .pdf

 Handling   .png    .jpg    .eps    .pdf

Handling  .png  .jpg  .eps  .pdf

The Casterland colour system was designed to provide your brand with recognition and distinction. Maintaining consistency is paramount to ensuring your brand message is not lost, specifically with colour.

 Pantone Red U   HEX: # E21E26  RGB: 226, 30, 38   CMYK: 5, 100, 100, 0

Pantone Red U

HEX: #E21E26
RGB: 226, 30, 38
CMYK: 5, 100, 100, 0

 Pantone Black U   HEX: # 595D59  RGB: 89, 93, 89   CMYK: 58, 43, 70, 54

Pantone Black U

HEX: #595D59
RGB: 89, 93, 89
CMYK: 58, 43, 70, 54

 Pantone Cool Grey11   HEX: # 7A7D81  RGB: 122, 125, 129   CMYK: 30, 17, 8, 51

Pantone Cool Grey11

HEX: #7A7D81
RGB: 122, 125, 129
CMYK: 30, 17, 8, 51

 

Typography can often be the glue that binds your brand together. We have selected the following fonts due to their suitable aesthetic and inherent legibility in both the digital and physical environment. All communication and display materials should use the approved typefaces.

Casterland default font: Gotham HTF

Suitable Replacements: Helvetica Regular

Each font is licensed and strict user agreements do not allow us to host this font on Identity Guideline. Alternate fonts are standard system fonts and may already be loaded on your computer.