The purpose of a Brand Identity is to define and express one's individuality or group affiliation. It exists to communicate value to an audience through visual and verbal expression. You can touch it, feel it, taste it, hear it, see it and experience it.

Your brand is every effort you make to communicate who you are and what you do.

UNDERSTANDING THIS GUIDELINE

identityguideline.com provides you with a set of tools to successfully launch and manage your Brand Identity. The Kids in the Hall Identity Guideline is your central location where you have secure access to all of your core brand assets, and insight as to how they should be used to maintain consistency for your brand.

For all questions, please get in touch with your brand administrator.

Primary lock-up Often the first point of contact and potentially your most memorable visual asset. Your logo provides you with a tool to be visually recognized, correctly attributed and remembered. The Kids in the Hall logo is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the logo should be altered in any way. 

Primary lock-up

Often the first point of contact and potentially your most memorable visual asset. Your logo provides you with a tool to be visually recognized, correctly attributed and remembered.

The Kids in the Hall logo is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the logo should be altered in any way. 

Variants

Variants

Smallest Size The Kids in the Hall horizontal logo should never be used smaller than1.5" in width. The stacked version of the logo should never be used smaller than .75" in width.

Smallest Size

The Kids in the Hall horizontal logo should never be used smaller than1.5" in width.
The stacked version of the logo should never be used smaller than .75" in width.

Black & White

Black & White

The Kids in the Hall logo is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the logo should be altered in any way. Please be sure you comply with our usage guidelines.

Each composition is available for download in the appropriate format.

→ Download all logo's

Primary Lock-up Colour  .png  .jpg  .eps  .pdf

Primary Lock-up Colour  .png  .jpg  .eps  .pdf

Primary Lock-up B&W  .png  .jpg  .eps  .pdf

Primary Lock-up B&W  .png  .jpg  .eps  .pdf

Simplified Version .png  .jpg  .eps  .pdf

Simplified Version .png  .jpg  .eps  .pdf

Simplified Version  .png  .jpg  .eps  .pdf

Simplified Version  .png  .jpg  .eps  .pdf

Stacked Version  .png  .jpg  .eps  .pdf

Stacked Version  .png  .jpg  .eps  .pdf

Stacked Version  .png  .jpg  .eps  .pdf

Stacked Version  .png  .jpg  .eps  .pdf

Primary Lock-up on dark  .png  .jpg  .eps  .pdf

Primary Lock-up on dark  .png  .jpg  .eps  .pdf

Primary Lock-up B&W Reversed  .png  .jpg  .eps  .pdf

Primary Lock-up B&W Reversed  .png  .jpg  .eps  .pdf

Simplified Version .png  .jpg  .eps  .pdf

Simplified Version .png  .jpg  .eps  .pdf

Simplified Version  .png  .jpg  .eps  .pdf

Simplified Version  .png  .jpg  .eps  .pdf

Stacked Version  .png  .jpg  .eps  .pdf

Stacked Version  .png  .jpg  .eps  .pdf

Stacked Version  .png  .jpg  .eps  .pdf

Stacked Version  .png  .jpg  .eps  .pdf

 

Badges

Bistro & Catering  .png  .eps

Bistro & Catering  .png  .eps

Bistro & Catering Reversed  .png  .eps

Bistro & Catering Reversed  .png  .eps

Breakfast .png  .eps

Breakfast .png  .eps

Breakfast Reversed .png  .eps

Breakfast Reversed .png  .eps

Coffee .png  .eps

Coffee .png  .eps

Coffee Reversed  .png  .eps

Coffee Reversed  .png  .eps

 


Applications

Inspiration for brand application. 


Red Pantone: Red 032  HEX: CF202F RGB: 207/32/47 CMYK: 4/98/86/10

Red

Pantone: Red 032 

HEX: CF202F
RGB: 207/32/47
CMYK: 4/98/86/10

Dark Grey Pantone: Cool Grey 11 HEX: 52575B RGB: 82/87/91 CMYK: 67/56/52/28

Dark Grey

Pantone: Cool Grey 11

HEX: 52575B
RGB: 82/87/91
CMYK: 67/56/52/28

Light Grey Pantone: Cool Grey 1 HEX: E6E5E6 RGB: 230/229/230 CMYK: 5/4/4/2

Light Grey

Pantone: Cool Grey 1

HEX: E6E5E6
RGB: 230/229/230
CMYK: 5/4/4/2

 

Typography can often be the glue that binds your brand together. We have selected the following fonts due to their suitable aesthetic and inherent legibility in both the digital and physical environment. All communication and display materials should use the approved typefaces.

Kids in the Hall primary typeface: Gotham
Suitable Replacements: Proxima Nova

Kids in the Hall Secondary typeface: Archer
Suitable Replacements: Copse

Each font is licensed and strict user agreements do not allow us to host this font on Identity Guideline. Alternate fonts are standard system fonts and may already be loaded on your computer.