INTRODUCTION

The purpose of a Brand Identity is to define and express one's individuality or group affiliation. It exists to communicate value to an audience through visual and verbal expression. You can touch it, feel it, taste it, hear it, see it and experience it.

Your brand is every effort you make to communicate who you are and what you do.

UNDERSTANDING THIS GUIDeLINE

identityguideline.com provides you with a set of tools to successfully launch and manage your Brand Identity. The Winner Will Identity Guideline is your central location where you have secure access to all of your core brand assets, and insight as to how they should be used to maintain consistency for your brand.

For all questions, please get in touch with your brand administrator.

 Primary lock-up  Often the first point of contact and potentially your most memorable visual asset. Your logo provides you with a tool to be visually recognized, correctly attributed and remembered.  The Winner Will logo is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the logo should be altered in any way. 

Primary lock-up

Often the first point of contact and potentially your most memorable visual asset. Your logo provides you with a tool to be visually recognized, correctly attributed and remembered.

The Winner Will logo is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the logo should be altered in any way. 

 Construction

Construction

WinnerWillBrand _Clear Space-02.png
 Clear Space   The Winner Will logo should always be surrounded by a minimum area of clear space. No other visual elements may enter the clear space. Care should be taken whenever laying the logo over a colour, background or image.

Clear Space

The Winner Will logo should always be surrounded by a minimum area of clear space. No other visual elements may enter the clear space. Care should be taken whenever laying the logo over a colour, background or image.

 Black & White

Black & White

 Variants

Variants

The Winner Will logo is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the logo should be altered in any way. Please be sure you comply with our usage guidelines.

Each composition is available for download in the appropriate format.

→ Download all logo's

  Primary Lock-up Colour  .png    .jpg    .eps    .pdf

Primary Lock-up Colour .png  .jpg  .eps  .pdf

  Bug on white  .png   .jpg   .eps   .pdf

Bug on white .png .jpg .eps .pdf

  B&W  .png   .jpg    .eps    .pdf

B&W .png .jpg  .eps  .pdf

  Primary Lock-up on dark     .png   .jpg   .eps   .pdf

Primary Lock-up on dark  .png .jpg .eps .pdf

  Bug on dark  .png   .jpg    .eps    .pdf

Bug on dark .png .jpg  .eps  .pdf

  B&W Reversed  .png    .jpg    .eps    .pdf

B&W Reversed .png  .jpg  .eps  .pdf

 Full Colour Horizontal  .png   .jpg    .eps    .pdf

Full Colour Horizontal .png .jpg  .eps  .pdf

 Full Colour Horizontal  .png   .jpg   .eps    .pdf

Full Colour Horizontal .png .jpg .eps  .pdf

 Bug Colour  .png   .jpg   .eps    .pdf

Bug Colour .png .jpg .eps  .pdf

 Bug B&W  .png   .jpg   .eps    .pdf

Bug B&W .png .jpg .eps  .pdf

 Signature   .png   .jpg   .eps    .pdf

Signature  .png .jpg .eps  .pdf

 Full Colour Horizontal  .png   .jpg    .eps    .pdf

Full Colour Horizontal .png .jpg  .eps  .pdf

  Full Colour Horizontal   .png   .jpg   .eps    .pdf

Full Colour Horizontal .png .jpg .eps  .pdf

 Bug Colour Reversed  .png   .jpg   .eps    .pdf

Bug Colour Reversed .png .jpg .eps  .pdf

 Bug B&W Reversed  .png   .jpg   .eps    .pdf

Bug B&W Reversed .png .jpg .eps  .pdf

 Sinature Reversed   .png   .jpg   .eps    .pdf

Sinature Reversed  .png .jpg .eps  .pdf

The Winner Will colour system was designed to provide your brand with recognition and distinction. Maintaining consistency is paramount to ensuring your brand message is not lost, specifically with colour.

 Pantone 192   HEX: # EC0044  RGB: 236, 0, 68   CMYK: 1, 100, 70, 0

Pantone 192

HEX: #EC0044
RGB: 236, 0, 68
CMYK: 1, 100, 70, 0

 Pantone 440    HEX: # 382D2B  RGB: 56, 45, 43   CMYK: 62, 66, 65, 62

Pantone 440 

HEX: #382D2B
RGB: 56, 45, 43
CMYK: 62, 66, 65, 62

 Pantone 193  HEX: #C5093B  RGB: 197, 9, 59   CMYK: 16, 100, 77, 5

Pantone 193

HEX: #C5093B
RGB: 197, 9, 59
CMYK: 16, 100, 77, 5

 Pantone 286  HEX: #1D4189  RGB: 29, 65, 137   CMYK: 100, 86, 15, 3

Pantone 286

HEX: #1D4189
RGB: 29, 65, 137
CMYK: 100, 86, 15, 3

 Pantone 110  HEX: #D1A753  RGB: 209, 167, 83   CMYK: 0, 22, 71, 20

Pantone 110

HEX: #D1A753
RGB: 209, 167, 83
CMYK: 0, 22, 71, 20

 Blue 2  HEX: #00BFD5  RGB: 0, 191, 213   CMYK: 74, 0, 17, 0

Blue 2

HEX: #00BFD5
RGB: 0, 191, 213
CMYK: 74, 0, 17, 0

 Accent Gold   HEX: #E 8B95C  RGB: 232, 185, 92   CMYK: 9, 27, 75, 0 

Accent Gold

HEX: #E8B95C
RGB: 232, 185, 92
CMYK: 9, 27, 75, 0 

 Blue 3   HEX: #B0E2E2  RGB: 176, 226, 226   CMYK: 29, 0, 12, 0

Blue 3 

HEX: #B0E2E2
RGB: 176, 226, 226
CMYK: 29, 0, 12, 0

Typography can often be the glue that binds your brand together. We have selected the following fonts due to their suitable aesthetic and inherent legibility in both the digital and physical environment. All communication and display materials should use the approved typefaces.

The Winner Will fonts: Didot, Minion Pro, Proxima Nova

Each font is licensed and strict user agreements do not allow us to host this font on Identity Guideline. Alternate fonts are standard system fonts and may already be loaded on your computer.