The purpose of a Visual Identity is to define and express one's individuality or group affiliation. It exists to communicate value to an audience through visual and verbal expression. You can touch it, feel it, taste it, hear it, see it and experience it.

Your brand is every effort you make to communicate who you are and what you do.

UNDERSTANDING THIS GUIDELINE

identityguideline.com provides you with a set of tools to successfully launch and manage your Brand Identity. Identity Guidelines is your central location where you have secure access to all of your core brand assets, and insight as to how they should be used to maintain consistency for your brand.

These are the basics of using the Jasper Brand. If you have any questions or need assistance please contact Sara Hamil at [email protected]

Intro
Clear Space

Clear Space

Minimum Size

Minimum Size

The Jasper Canada logo reflects the soul of Jasper. Influenced by the mighty spruce trees that dot Jasper’s broad horizons, its shape is meant to depict not only Jasper’s ‘J’, but also to inspire adventure. In opposition to typical tourism logo marks, it is designed as a culture mark inline with outdoor gear brands. It is a mark only to be used on pieces that will be seen and appreciated by true outsiders.

Depending on the shape of your communication, and where it will be seen, there are different logo lockups suited for every situation. Each configuration is to be regarded as a whole unit and no piece of the logo should be altered in any way. Please be sure you comply with our usage guidelines.

 

Vertical logo used to address audiences outside of Jasper

Vertical Logo Outside of Jasper  .png   .eps

Vertical Logo Outside of Jasper  .png   .eps

Vertical Logo Outside of Jasper (Black)  .png  .eps

Vertical Logo Outside of Jasper (Black)  .png  .eps

Vertical Logo Outside of Jasper (Greyscale)  .png  .eps

Vertical Logo Outside of Jasper (Greyscale)  .png  .eps

Vertical Logo Outside of Jasper (White)  .png   .eps

Vertical Logo Outside of Jasper (White)  .png   .eps


 

Horizontal logo used to address audiences outside of Jasper

Horizontal Logo Outside Jasper .png   .eps

Horizontal Logo Outside Jasper .png   .eps

Horizontal Logo Outside Jasper (Black) .png  .eps

Horizontal Logo Outside Jasper (Black) .png  .eps

Horizontal Logo Outside Jasper (Greyscale) .png  .eps

Horizontal Logo Outside Jasper (Greyscale) .png  .eps

Horizontal Logo Outside Jasper (White)  .png   .eps

Horizontal Logo Outside Jasper (White)  .png   .eps


VERTICAL LOGO FOR COMMUNICATIONS within JASPER

Vertical Logo within Jasper  .png   .eps

Vertical Logo within Jasper  .png   .eps

Vertical Logo within Jasper (Black )   .png   .eps

Vertical Logo within Jasper (Black )   .png   .eps

Vertical Logo within Jasper (Grey)   .png   .eps

Vertical Logo within Jasper (Grey)   .png   .eps

Vertical Logo within Jasper (White)   .png   .eps

Vertical Logo within Jasper (White)   .png   .eps


Horizontal LOGO FOR COMMUNICATIONS WITHIN JASPER

Horizontal Logo within Jasper  .png   .eps

Horizontal Logo within Jasper  .png   .eps

Horizontal Logo within Jasper (Black)  .png   .eps

Horizontal Logo within Jasper (Black)  .png   .eps

Horizontal Logo within Jasper (Grey)   .png    .eps

Horizontal Logo within Jasper (Grey)   .png    .eps

Horizontal Logo within Jasper (White)  .png   .eps

Horizontal Logo within Jasper (White)  .png   .eps


 

Vertical tagline logo for communications in and out of Jasper

Venture beyond the primary logo. When appropriate, the Jasper brand tagline can live with the Jasper logo, but never with the ‘Canada’ version.

Vertical Venture Beyond Tagline .png   .eps

Vertical Venture Beyond Tagline .png   .eps

Vertical Venture Beyond Tagline (Black)  .png  .eps

Vertical Venture Beyond Tagline (Black)  .png  .eps

Vertical Venture Beyond Tagline (Greyscale) .png   .eps

Vertical Venture Beyond Tagline (Greyscale) .png   .eps

Vertical Venture Beyond Tagline (White)  .png    .eps

Vertical Venture Beyond Tagline (White)  .png    .eps

 

Horizontal TAGLINE LOGO FOR COMMUNICATIONS IN AND OUT OF JASPER

Horizontal Venture Beyond Tagline  .png  .eps

Horizontal Venture Beyond Tagline  .png  .eps

Horizontal Venture Beyond Tagline (Black) .png  .eps

Horizontal Venture Beyond Tagline (Black) .png  .eps

Horizontal Venture Beyond Tagline (Grey) .png  .eps

Horizontal Venture Beyond Tagline (Grey) .png  .eps

Horizontal Venture Beyond Tagline (White) .png   .eps

Horizontal Venture Beyond Tagline (White) .png   .eps


Type free logo used to brand jackets, gear, etc.

Jasper "J" Logo .png   .eps

Jasper "J" Logo .png   .eps

Jasper "J" Logo (Black)   .png    .eps

Jasper "J" Logo (Black)   .png    .eps

Jasper "J" Logo Grey .png   .eps

Jasper "J" Logo Grey .png   .eps

Jasper "J" Logo (White)  .png   .eps

Jasper "J" Logo (White)  .png   .eps

Coming soon...

Primary Palette

Jasper’s primary brand colours are inspired by the glacial waters that flow through it. In times of doubt or hesitation, these colours are your safest option. Secondary colours take influence from Jasper’s natural setting, from its immense sky and vast forest to its smallest rocks and wild flowers. These colours are best used as support to the primary colours.

Athabasca Blue

Pantone: 7472 C
CMYK: 65/5/30/0
RGB: 78/184/185
HEX: #4eb8b9

Pantone: 3135 C
CMYK: 80/0/10/30
RGB: 0/140/169
HEX: #008ca9

 

Secondary Palette

Pantone: 542 C
CMYK: 60/20/10/0
RGB: 99/168/204
HEX: #63a8cc

Pantone: 370 C
CMYK: 70/40/90/0
RGB: 102/132/77
HEX: #66844d

Pantone: 1645 C
CMYK: 0/70/80/0
RGB: 243/112/67
HEX: #f37043

Pantone: 365 C
CMYK: 30/0/60/0
RGB: 185/217/37
HEX: #b9d989

Pantone: 138 C
CMYK: 0/50/100/10
RGB: 224/134/26
HEX: #e0861a

Cool Gray 11 C
CMYK: 60/50/40/20
RGB: 101/104/115
HEX: #656873

Pantone: 1225 C
CMYK: 5 /20/80/0
RGB: 42/200/81
HEX: #f2c851

Warm Gray 2C
CMYK: 20/20/20/0
RGB: 204/194/192
HEX: #ccc2c0

Pantone: 349 C
CMYK: 100/50/100/0
RGB: 0/111/69
HEX: #006f45

Pantone: 315 C
CMYK: 100/60/50/0
RGB: 0/102/121
HEX: #006679

Pantone: 361 C
CMYK: 73/5 /100/0
RGB: 74/174/72
HEX: #4aae48

Pantone: 7626 C
CMYK: 0/90/90/20
RGB: 197/53/38
HEX: #c53526