The purpose of a Brand Identity is to define and express one's individuality or group affiliation. It exists to communicate value to an audience through visual and verbal expression. You can touch it, feel it, taste it, hear it, see it and experience it.

Your brand is every effort you make to communicate who you are and what you do.

UNDERSTANDING THIS GUIDELINE

identityguideline.com provides you with a set of tools to successfully launch and manage your Brand Identity. The Apricity Identity Guideline is your central location where you have secure access to all of your core brand assets, and insight as to how they should be used to maintain consistency for your brand.

For all questions, please get in touch with your brand administrator.

Primary lock-up Often the first point of contact and potentially your most memorable visual asset. Your logo provides you with a tool to be visually recognized, correctly attributed and remembered. The Apricity logo is available in alternate configurations and colours to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the logo should be altered in any way. 

Primary lock-up

Often the first point of contact and potentially your most memorable visual asset. Your logo provides you with a tool to be visually recognized, correctly attributed and remembered.

The Apricity logo is available in alternate configurations and colours to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the logo should be altered in any way. 

Construction

Construction

Clear Space The Apricity logo should always be surrounded by a minimum area of clear space. No other visual elements may enter the clear space. Care should be taken whenever laying the logo over a colour, background or image.

Clear Space

The Apricity logo should always be surrounded by a minimum area of clear space. No other visual elements may enter the clear space. Care should be taken whenever laying the logo over a colour, background or image.

Variants

Variants

Black & White

Black & White

Colour Variations

Colour Variations

Typography

Typography

The Apricity logo is available in alternate configurations and colours to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the logo should be altered in any way. Please be sure you comply with our usage guidelines.

Each composition is available for download in the appropriate format.


Primary logo

The primary use of the Apricity logo includes the bug, wordmark and tagline.  

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Primary Lock-up Red .png .jpg .pdf .eps

Primary Lock-up Red .png .jpg .pdf .eps

Reversed Red .png .jpg .pdf .eps

Reversed Red .png .jpg .pdf .eps

Primary Lock-up Black .png .jpg .pdf .eps

Primary Lock-up Black .png .jpg .pdf .eps

Reversed Black .png .jpg .pdf .eps

Reversed Black .png .jpg .pdf .eps


bug and wordmark

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SUBSIDIARY colours 

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Full Logo Yellow .png .jpg .pdf .eps

Full Logo Yellow .png .jpg .pdf .eps

Reversed Yellow .png .jpg .pdf .eps

Reversed Yellow .png .jpg .pdf .eps

Full Logo Teal .png .jpg .pdf .eps

Full Logo Teal .png .jpg .pdf .eps

Reversed Teal .png .jpg .pdf .eps

Reversed Teal .png .jpg .pdf .eps

Full Logo Green .png .jpg .pdf .eps

Full Logo Green .png .jpg .pdf .eps

Reversed Green .png .jpg .pdf .eps

Reversed Green .png .jpg .pdf .eps