The purpose of a Visual Identity is to define and express one's individuality or group affiliation. It exists to communicate value to an audience through visual and verbal expression. You can touch it, feel it, taste it, hear it, see it and experience it.
Your brand is every effort you make to communicate who you are and what you do.
UNDERSTANDING THIS GUIDELINE
identityguideline.com provides you with a set of tools to successfully launch and manage your Brand Identity. The otherly Identity Guideline is your central location where you have secure access to all of your core brand assets, and insight as to how they should be used to maintain consistency for your brand.
For all questions, please get in touch with your brand administrator.
The primary visual identifier of the otherly system, the impossible O represents the coming together of two parts to make a whole, or to complete a common goal.
For the purpose of accurate referencing, the impossible O will be known as a 'bug'.