The purpose of a Visual Identity is to define and express one's individuality or group affiliation. It exists to communicate value to an audience through visual and verbal expression. You can touch it, feel it, taste it, hear it, see it and experience it.

Your brand is every effort you make to communicate who you are and what you do.

UNDERSTANDING THIS GUIDELINE

identityguideline.com provides you with a set of tools to successfully launch and manage your Brand Identity. The otherly Identity Guideline is your central location where you have secure access to all of your core brand assets, and insight as to how they should be used to maintain consistency for your brand.

For all questions, please get in touch with your brand administrator.

Primary lock-up Often the first point of contact and potentially your most memorable visual asset. Your logo provides you with a tool to be visually recognized, correctly attributed and remembered. The otherly logo is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the wordmark should be altered in any way. 

Primary lock-up

Often the first point of contact and potentially your most memorable visual asset. Your logo provides you with a tool to be visually recognized, correctly attributed and remembered.

The otherly logo is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the wordmark should be altered in any way. 

Construction

Construction

Clear-space

Clear-space

The primary visual identifier of the otherly system, the impossible O represents the coming together of two parts to make a whole, or to complete a common goal. 

For the purpose of accurate referencing, the impossible O will be known as a 'bug'.

 

Full colour and single colour compositions

Full colour and single colour compositions

Primary bug and wordmark paired with a unique URL. This is to be used for all slug-based campaign way-finding.  

Primary bug and wordmark paired with a unique URL. This is to be used for all slug-based campaign way-finding.

 

Primary Corporate Palette - see detailed colour breakdown here

Primary Corporate Palette - see detailed colour breakdown here

Secondary Campaign Palette - see detailed colour breakdown here

Secondary Campaign Palette - see detailed colour breakdown here

Usage examples

For the Otherly visual identity, each asset is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the logo should be altered in any way. Please be sure you comply with our usage guidelines.

Each composition is available for download in the appropriate format.

→ Download all logo's

Primary on white    .png    .jpg    .pdf    .eps

Primary on white    .png    .jpg    .pdf    .eps

Greyscale on white    .png    .jpg    .pdf    .eps

Greyscale on white    .png    .jpg    .pdf    .eps

Single color black    .png    .jpg    .pdf    .eps

Single color black    .png    .jpg    .pdf    .eps

Primary bug on white    .png    .jpg    .pdf    .eps

Primary bug on white    .png    .jpg    .pdf    .eps

Singlecolor bug white    .png    .jpg    .pdf    .eps

Singlecolor bug white    .png    .jpg    .pdf    .eps

Signature on white    .png    .jpg    .pdf    .eps

Signature on white    .png    .jpg    .pdf    .eps

Signature on color    .png    .jpg    .pdf    .eps

Signature on color    .png    .jpg    .pdf    .eps

Primary on color    .png    .jpg    .pdf    .eps

Primary on color    .png    .jpg    .pdf    .eps

Single color white    .png    .jpg    .pdf    .eps

Single color white    .png    .jpg    .pdf    .eps

Primary bug on color    .png    .jpg    .pdf    .eps

Primary bug on color    .png    .jpg    .pdf    .eps

Greyscale signature    .png    .jpg    .pdf    .eps

Greyscale signature    .png    .jpg    .pdf    .eps

Secondary Assets    .zip

Secondary Assets    .zip

Corporate Palette

Pantone 7463 U HEX: #3d505f RGB: 61, 80, 95 CMYK: 78, 61, 46, 28


Pantone 7463 U

HEX: #3d505f
RGB: 61, 80, 95
CMYK: 78, 61, 46, 28

Pantone 293 U HEX: #142770 RGB: 20, 39, 112 CMYK: 100, 96, 27, 15


Pantone 293 U

HEX: #142770
RGB: 20, 39, 112
CMYK: 100, 96, 27, 15

Pantone 298 U HEX: #1eb2e7 RGB: 30, 178, 231 CMYK: 69, 10, 0, 0


Pantone 298 U

HEX: #1eb2e7
RGB: 30, 178, 231
CMYK: 69, 10, 0, 0

Pantone Cool Gray 1 U @ 35% HEX: #e6e6e6 RGB: 230, 230, 230 CMYK: 8, 6, 7, 0


Pantone Cool Gray 1 U @ 35%

HEX: #e6e6e6
RGB: 230, 230, 230
CMYK: 8, 6, 7, 0

Campaign PALETTE

Gold HEX: #f9a61a RGB: 249, 166, 26 CMYK: 0, 39, 100, 0


Gold

HEX: #f9a61a
RGB: 249, 166, 26
CMYK: 0, 39, 100, 0

Turquoise HEX: #80bba1 RGB: 128, 187, 161 CMYK: 52, 8, 44, 0


Turquoise

HEX: #80bba1
RGB: 128, 187, 161
CMYK: 52, 8, 44, 0

Salmon HEX: #ed8a6f RGB: 237, 138, 111 CMYK: 2, 56, 58, 0


Salmon

HEX: #ed8a6f
RGB: 237, 138, 111
CMYK: 2, 56, 58, 0

Burgundy HEX: #86010e RGB: 134, 1, 14 CMYK: 27, 100, 100, 33


Burgundy

HEX: #86010e
RGB: 134, 1, 14
CMYK: 27, 100, 100, 33

Yellow HEX: #fff149 RGB: 255, 241, 73 CMYK: 3, 0, 87, 0


Yellow

HEX: #fff149
RGB: 255, 241, 73
CMYK: 3, 0, 87, 0

Blue HEX: #142770 RGB: 20, 39, 112 CMYK: 100, 96, 25, 15


Blue

HEX: #142770
RGB: 20, 39, 112
CMYK: 100, 96, 25, 15

Green HEX: #38e587 RGB: 56, 229, 135 CMYK: 62, 0, 71, 0


Green

HEX: #38e587
RGB: 56, 229, 135
CMYK: 62, 0, 71, 0

Pink HEX: #fe2c53 RGB: 254, 44, 83 CMYK: 0, 94, 61, 0


Pink

HEX: #fe2c53
RGB: 254, 44, 83
CMYK: 0, 94, 61, 0

Magenta HEX: #7c185a RGB: 124, 24, 90 CMYK: 49, 100, 35, 20


Magenta

HEX: #7c185a
RGB: 124, 24, 90
CMYK: 49, 100, 35, 20

Typography can often be the glue that binds your brand together. We have selected the following fonts due to their suitable aesthetic and inherent legibility in both the digital and physical environment. All communication and display materials should use the approved typefaces.

Otherly San Serif typeface: Fira Sans
Suitable Replacement: Trebuchet

Otherly Serif typeface: Tisa Pro
Suitable Replacements: Andada, Georgia


Each font is licensed and strict user agreements do not allow us to host this font on Identity Guideline. Alternate fonts are standard system fonts and may already be loaded on your computer.