Your brand is every effort you make to communicate who you are and what you do.

The purpose of a Visual Identity is to define and express one's individuality or group affiliation. It exists to communicate value to an audience through visual and verbal expression. You can touch it, feel it, taste it, hear it, see it and experience it.

UNDERSTANDING THIS GUIDELINE

identityguideline.com provides you with a set of tools to successfully launch and manage your Brand Identity. Identity Guideline is your central location where you have secure access to all of your core brand assets, and insight as to how they should be used to maintain consistency for your brand.

These are the basics of using the Details Insulation Brand. If you have any questions or need assistance please contact your brand administrator.

PRIMARY LOGO - HORIZONTAL

The Details Insulation logo is the primary visual identifier for Details Insulation. The logo can be used in either horizontal or vertical lockups, or as the wordmark on it's own.

 PRIMARY LOGO - VERTICAL

PRIMARY LOGO - VERTICAL

 ICON

ICON

 WORDMARK

WORDMARK

HORIZONTAL LOGO CLEAR SPACE

VERTICAL LOGO CLEAR SPACE

BADGE

 PATCH - ORANGE

PATCH - ORANGE

 PATCH - GRAY

PATCH - GRAY

 PATTERN

PATTERN

UNIFORM

 IMAGERY EXAMPLE

IMAGERY EXAMPLE

For the Details Insulation visual identity, each asset is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the logo should be altered in any way. Please be sure you comply with our usage guidelines.

Each composition is available for download in the appropriate format.

 

 

PRIMARY LOGO

  Primary Logo     .png      .  eps

Primary Logo  .png  .eps

  Logo - Vertical      .png      .  eps

Logo - Vertical  .png  .eps

  Wordmark   .png    .eps

Wordmark  .png  .eps

 Icon  .png    .eps

Icon .png  .eps

 Primary Logo - Black   .png    .eps

Primary Logo - Black  .png  .eps

 Logo - Vertical - Black   .png    .eps

Logo - Vertical - Black  .png  .eps

  Primary Logo - White   .png    .eps

Primary Logo - White  .png  .eps

  Logo - Vertical - White      .png      .  eps

Logo - Vertical - White  .png  .eps

  Wordmark - White      .png      .  eps

Wordmark - White  .png  .eps

 Icon - White   .png    .eps

Icon - White  .png  .eps

 Wordmark - Black   .png    .eps

Wordmark - Black  .png  .eps

 Icon - Black   .png    .eps

Icon - Black  .png  .eps


Badge

 Badge   .png    .eps

Badge  .png  .eps

 Badge - White   .png    .eps

Badge - White  .png  .eps


PATCH

 Patch - Orange   .png    .eps

Patch - Orange  .png  .eps

 Patch - Gray   .png    .eps

Patch - Gray  .png  .eps

Primary Palette

Pantone: Bright Orange C
CMYK: 0/80/100/0
RGB: 255/89/0
HEX: #FF5900

Pantone: Cool Gray 4 C
CMYK: 26/20/20/0
RGB: 188/190/192
HEX: #BCBEC0

Border Grey
CMYK: 9/7/7/0
RGB: 228/228/228
HEX: #e4e4e4

Content Grey
CMYK: 57/48/48/15
RGB: 112/112/112
HEX: #707070

Details-Insulation-Type-29.png

Typography can often be the glue that binds your brand together. We have selected the following fonts due to their suitable aesthetic and inherent legibility in both the digital and physical environment. All communication and display materials should use the approved typefaces.

TITLE, DETAILS, BODY 1: Nudista

BODY 2: Hardware

Each font is licensed and strict user agreements do not allow us to host this font on Identity Guideline. Alternate fonts are standard system fonts and may already be loaded on your computer.