INTRODUCTION

The purpose of a Brand Identity is to define and express one's individuality or group affiliation. It exists to communicate value to an audience through visual and verbal expression. You can touch it, feel it, taste it, hear it, see it and experience it.

Your brand is every effort you make to communicate who you are and what you do.

UNDERSTANDING THIS GUIDeLINE

identityguideline.com provides you with a set of tools to successfully launch and manage your Brand Identity. The Uwalk Identity Guideline is your central location where you have secure access to all of your core brand assets, and insight as to how they should be used to maintain consistency for your brand.

For all questions, please get in touch with your brand administrator.

Primary Lock-up Often the first point of contact and potentially your most memorable visual asset. Your logo provides you with a tool to be visually recognized, correctly attributed and remembered. The Uwalk logo is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the logo should be altered in any way. 

Primary Lock-up

Often the first point of contact and potentially your most memorable visual asset. Your logo provides you with a tool to be visually recognized, correctly attributed and remembered.

The Uwalk logo is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the logo should be altered in any way. 

Composition Detail

Composition Detail

Construction

Construction

Clear Space The Uwalk logo should always be surrounded by a minimum area of clear space. No other visual elements may enter the clear space. Care should be taken whenever laying the logo over a colour, background or image.

Clear Space

The Uwalk logo should always be surrounded by a minimum area of clear space. No other visual elements may enter the clear space. Care should be taken whenever laying the logo over a colour, background or image.

Black & White

Black & White

Variants

Variants

The Jobber logo is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the logo should be altered in any way. Please be sure you comply with our usage guidelines.

Each composition is available for download in the appropriate format.

→ Download all logo's

Primary Lock-up Black  .png    .jpg    .pdf    .eps

Primary Lock-up Black  .png    .jpg    .pdf    .eps

Primary Lock-up Full-Black  .png    .jpg    .pdf    .eps

Primary Lock-up Full-Black  .png    .jpg    .pdf    .eps

URL Black   .png    .jpg    .pdf    .eps

URL Black   .png    .jpg    .pdf    .eps

URL Full-Black  .png    .jpg    .pdf    .eps

URL Full-Black  .png    .jpg    .pdf    .eps

Bug Green   .png    .jpg    .pdf    .eps

Bug Green   .png    .jpg    .pdf    .eps

Bug Black  .png    .jpg    .pdf    .eps

Bug Black  .png    .jpg    .pdf    .eps

Uwalk Stamp White   .png    .jpg    .pdf    .eps

Uwalk Stamp White   .png    .jpg    .pdf    .eps

Primary Lock-up White  .png    .jpg    .pdf    .eps

Primary Lock-up White  .png    .jpg    .pdf    .eps

Primary Lock-up Full-White  .png    .jpg    .pdf    .eps

Primary Lock-up Full-White  .png    .jpg    .pdf    .eps

URL White   .png    .jpg    .pdf    .eps

URL White   .png    .jpg    .pdf    .eps

URL Full-White  .png    .jpg    .pdf    .eps

URL Full-White  .png    .jpg    .pdf    .eps

Bug White   .png    .jpg    .pdf    .eps

Bug White   .png    .jpg    .pdf    .eps

Uwalk Stamp Black   .png    .jpg    .pdf    .eps

Uwalk Stamp Black   .png    .jpg    .pdf    .eps

The Uwalk colour system was designed to provide your brand with recognition and distinction. Maintaining consistency is paramount to ensuring your brand message is not lost, specifically with colour.

Pantone 361 C HEX: #4AA74F RGB: 74, 167, 79 CMYK: 56, 0, 53, 35

Pantone 361 C

HEX: #4AA74F
RGB: 74, 167, 79
CMYK: 56, 0, 53, 35

Pale Red HEX: #FD9F87 RGB: 253, 159, 135 CMYK: 0, 46, 42, 0

Pale Red

HEX: #FD9F87
RGB: 253, 159, 135
CMYK: 0, 46, 42, 0

Black C 95% HEX: #323031 RGB: 50, 48, 49 CMYK: 0, 4, 2, 80

Black C 95%

HEX: #323031
RGB: 50, 48, 49
CMYK: 0, 4, 2, 80

Pantone 602 C 50% HEX: #FBF7C1 RGB: 251, 247, 193 CMYK: 0, 2, 23, 2

Pantone 602 C 50%

HEX: #FBF7C1
RGB: 251, 247, 193
CMYK: 0, 2, 23, 2

Pale Blue HEX: #C2FAFF RGB: 194, 250, 255 CMYK: 19, 0, 3, 0

Pale Blue

HEX: #C2FAFF
RGB: 194, 250, 255
CMYK: 19, 0, 3, 0