Typography can often be the glue that binds your brand together. We have selected the following fonts due to their suitable aesthetic and inherent legibility in both the digital and physical environment. All communication and display materials should use the approved typefaces.

EETP San Serif typeface: Acumin Pro
Suitable Replacement: Helvetica

EETP Serif typeface: Karmina
Suitable Replacements: Cambria, Georgia


Each font is licensed and strict user agreements do not allow us to host this font on Identity Guideline. Alternate fonts are standard system fonts and may already be loaded on your computer.