The purpose of a Brand Identity is to define and express one's individuality or group affiliation. It exists to communicate value to an audience through visual and verbal expression. You can touch it, feel it, taste it, hear it, see it and experience it.

Your brand is every effort you make to communicate who you are and what you do.

UNDERSTANDING THIS GUIDELINE

identityguideline.com provides you with a set of tools to successfully launch and manage your Brand Identity. The Bissell Centre Identity Guideline is your central location where you have secure access to all of your core brand assets, and insight as to how they should be used to maintain consistency for your brand.

For all questions, please get in touch with your brand administrator.

 Primary lock-up  Often the first point of contact and potentially your most memorable visual asset. Your logo provides you with a tool to be visually recognized, correctly attributed and remembered.  The Bissell Centre logo is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the logo should be altered in any way. 

Primary lock-up

Often the first point of contact and potentially your most memorable visual asset. Your logo provides you with a tool to be visually recognized, correctly attributed and remembered.

The Bissell Centre logo is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the logo should be altered in any way. 

 Before & After  The Bissell Centre "B" bug has been refined to be more legible, create a more natural flow and to work with more efficiency across multiple applications.

Before & After

The Bissell Centre "B" bug has been refined to be more legible, create a more natural flow and to work with more efficiency across multiple applications.

 Composition

Composition

 Construction

Construction

 Clear Space  The Bissell Centre logo should always be surrounded by a minimum area of clear space. No other visual elements may enter the clear space. Care should be taken whenever laying the logo over a colour, background or image.

Clear Space

The Bissell Centre logo should always be surrounded by a minimum area of clear space. No other visual elements may enter the clear space. Care should be taken whenever laying the logo over a colour, background or image.

 Black & White

Black & White

The Bissell Centre logo is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the logo should be altered in any way. Please be sure you comply with our usage guidelines.

Each composition is available for download in the appropriate format.

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 Pantone 311   HEX: #00BFDF   RGB: 0, 191, 223   CMYK: 70, 0, 10, 0

Pantone 311

HEX: #00BFDF
RGB: 0, 191, 223
CMYK: 70, 0, 10, 0

 Dark Red   HEX: #CC5760   RGB: 204, 87, 96   CMYK: 16, 80, 55, 2

Dark Red

HEX: #CC5760
RGB: 204, 87, 96
CMYK: 16, 80, 55, 2

 Pantone 525   HEX: #37123A   RGB: 55, 18, 58   CMYK: 75, 95, 43, 53

Pantone 525

HEX: #37123A
RGB: 55, 18, 58
CMYK: 75, 95, 43, 53

 Soft Yellow   HEX: #EDDCA5   RGB: 237, 220, 165   CMYK: 7, 10, 40, 0

Soft Yellow

HEX: #EDDCA5
RGB: 237, 220, 165
CMYK: 7, 10, 40, 0

 Dark Blue   HEX: #087FA3   RGB: 8, 127, 163   CMYK: 86, 39, 23, 1

Dark Blue

HEX: #087FA3
RGB: 8, 127, 163
CMYK: 86, 39, 23, 1

Bissell Centre Typography

Typography can often be the glue that binds your brand together. We have selected the following fonts due to their suitable aesthetic and inherent legibility in both the digital and physical environment. All communication and display materials should use the approved typefaces.

Bissell Centre default font: Raleway

Suitable Replacements:

Helvetica Regular

Arial

Proxima Nova

Each font is licensed and strict user agreements do not allow us to host this font on Identity Guideline. Alternate fonts are standard system fonts and may already be loaded on your computer.

Raleway:

You can purchase appropriate licenses through the type's foundry, The League of Movable Type. Or access it through a Adobe Creative Cloud or TypeKit subscription.