The purpose of a Brand Identity is to define and express one's individuality or group affiliation. It exists to communicate value to an audience through visual and verbal expression. You can touch it, feel it, taste it, hear it, see it and experience it.

Your brand is every effort you make to communicate who you are and what you do.

UNDERSTANDING THIS GUIDELINE

identityguideline.com provides you with a set of tools to successfully launch and manage your Brand Identity. The Make Something Edmonton Identity Guideline is your central location where you have secure access to all of your core brand assets, and insight as to how they should be used to maintain consistency for your brand.

For all questions, please get in touch with your brand administrator.

 Primary lock-up  Often the first point of contact and potentially your most memorable visual asset. Your logo provides you with a tool to be visually recognized, correctly attributed and remembered.  The Make Something Edmonton logo is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the logo should be altered in any way. 

Primary lock-up

Often the first point of contact and potentially your most memorable visual asset. Your logo provides you with a tool to be visually recognized, correctly attributed and remembered.

The Make Something Edmonton logo is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the logo should be altered in any way. 

 Clear Space  The Make Something Edmonton logo should always be surrounded by a minimum area of clear space. No other visual elements may enter the clear space. Care should be taken whenever laying the logo over a colour, background or image.

Clear Space

The Make Something Edmonton logo should always be surrounded by a minimum area of clear space. No other visual elements may enter the clear space. Care should be taken whenever laying the logo over a colour, background or image.

 Black & White

Black & White

The Make Something Edmonton logo is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the logo should be altered in any way. Please be sure you comply with our usage guidelines.

Each composition is available for download in the appropriate format.

→ Download all logo's

  Primary Lock-up Colour  .png   .jpg   .eps   .pdf

Primary Lock-up Colour .png .jpg .eps .pdf

  Bug on white     .png   .jpg   .eps   .pdf

Bug on white  .png .jpg .eps .pdf

  B&W  .png   .jpg   .eps   .pdf
  Primary Lock-up on dark     .png   .jpg   .eps   .pdf

Primary Lock-up on dark  .png .jpg .eps .pdf

  Bug on dark  .png   .jpg   .eps   .pdf

Bug on dark .png .jpg .eps .pdf

  B&W Reversed     .png   .jpg   .eps   .pdf

B&W Reversed  .png .jpg .eps .pdf

 

Letterhead

We have provided a word document version of your letterhead for use.

 Digital Letterhead  .pdf     .docx  (Blender Font)   .docx  (Helvetica Font)

Digital Letterhead .pdf

.docx (Blender Font)

.docx (Helvetica Font)

 

 

Applications

Inspiration for brand application. 


  Orange   Pantone 165   HEX: # ED5A30  RGB: 237, 90, 48    CMYK: 0, 80, 90, 0

Orange

Pantone 165

HEX: #ED5A30
RGB: 237, 90, 48 
CMYK: 0, 80, 90, 0

  Gold   Pantone 467   HEX:  B2A07F  RGB: 178, 160, 127   CMYK: 31, 33, 53, 0

Gold

Pantone 467

HEX: B2A07F
RGB: 178, 160, 127
CMYK: 31, 33, 53, 0

  Dark Charcoal   Pantone Black   HEX:  212121  RGB: 33, 33, 33   CMYK: 72, 66, 65, 72

Dark Charcoal

Pantone Black

HEX: 212121
RGB: 33, 33, 33
CMYK: 72, 66, 65, 72

  Light Grey       HEX:  E6E7E8  RGB: 230, 231, 232   CMYK: 0, 0, 0, 10 

Light Grey

 

HEX: E6E7E8
RGB: 230, 231, 232
CMYK: 0, 0, 0, 10