Your brand is every effort you make to communicate who you are and what you do.
The purpose of a Visual Identity is to define and express one's individuality or group affiliation. It exists to communicate value to an audience through visual and verbal expression. You can touch it, feel it, taste it, hear it, see it and experience it.
UNDERSTANDING THIS GUIDELINE
identityguideline.com provides you with a set of tools to successfully launch and manage your Brand Identity. Identity Guideline is your central location where you have secure access to all of your core brand assets, and insight as to how they should be used to maintain consistency for your brand.
These are the basics of using the Jireh Brand. If you have any questions or need assistance please contact your brand administrator.
The Jireh wordmark is the primary visual identifier for Jireh. The blocked out version is to be the default visual asset, the wordmark without the colour block may be used on a case by case basis to achieve optimal legibility.
The 'J' bug is the reductive form of the Jireh visual identity. Used primarily where it is clearly associated with Jireh, over time the bug will become synonymous with Jireh's brand and affordance can be made to use the bug in isolation.