Your brand is every effort you make to communicate who you are and what you do.

The purpose of a Visual Identity is to define and express one's individuality or group affiliation. It exists to communicate value to an audience through visual and verbal expression. You can touch it, feel it, taste it, hear it, see it and experience it.

UNDERSTANDING THIS GUIDELINE

identityguideline.com provides you with a set of tools to successfully launch and manage your Brand Identity. Identity Guideline is your central location where you have secure access to all of your core brand assets, and insight as to how they should be used to maintain consistency for your brand.

These are the basics of using the Jireh Brand. If you have any questions or need assistance please contact your brand administrator.

JIREH WORDMARK

The Jireh wordmark is the primary visual identifier for Jireh. The blocked out version is to be the default visual asset, the wordmark without the colour block may be used on a case by case basis to achieve optimal legibility.

WORDMARK CLEARSPACE AND PROPORTIONS

WORDMARK CLEARSPACE AND PROPORTIONS

JIREH 'J' BUG

JIREH 'J' BUG

The 'J' bug is the reductive form of the Jireh visual identity. Used primarily where it is clearly associated with Jireh, over time the bug will become synonymous with Jireh's brand and affordance can be made to use the bug in isolation.

VERTICAL LOCKUP

VERTICAL LOCKUP

VERTICAL - CLEAR SPACE & PROPORTIONS

HORIZONTAL LOCKUP

HORIZONTAL  -  CLEAR SPACE & PROPORTIONS

JIREH PRODUCT BRANDING

JIREH PRODUCT BRANDING

For the Jireh visual identity, each asset is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the logo should be altered in any way. Please be sure you comply with our usage guidelines.

Each composition is available for download in the appropriate format.

 

 

PRIMARY LOGO

Jireh Wordmark Black  .png  .svg

Jireh Wordmark Black  .png  .svg

Jireh Wordmark black on clear  .png  .svg

Jireh Wordmark black on clear  .png  .svg

Icon  .png  .svg
J Bug black on clear .png .svg

J Bug black on clear .png .svg

Jireh Wordmark Red  .png .svg

Jireh Wordmark Red  .png .svg

Jireh Wordmark red on clear  .png  .svg

Jireh Wordmark red on clear  .png  .svg

Icon (White)  .png  .svg

Icon (White)  .png  .svg

J Bug red on clear .png .svg

J Bug red on clear .png .svg


'J' bug in a circle

Primary usage for social media avatars.

Download .png

Download .png

Primary Palette

Pantone: 2347 C
CMYK: 2/98/91/0
RGB: 233/33/45
HEX: #e9212d

Pantone: Black 3 C
CMYK: 74/67/65/79
RGB: 22/23/24
HEX: #161718

Border Grey
CMYK: 9/7/7/0
RGB: 228/228/228
HEX: #e4e4e4

Content Grey
CMYK: 57/48/48/15
RGB: 112/112/112
HEX: #707070

Off White
CMYK: 2/1/1/0
RGB: 249/249/249
HEX: #f9f9f9

Typography can often be the glue that binds your brand together. We have selected the following fonts due to their suitable aesthetic and inherent legibility in both the digital and physical environment. All communication and display materials should use the approved typefaces.

TITLE, DETAILS: DIN 2014

BODY: Proxima Nova

Each font is licensed and strict user agreements do not allow us to host this font on Identity Guideline. Alternate fonts are standard system fonts and may already be loaded on your computer.