Your brand is every effort you make to communicate who you are and what you do.

The purpose of a Visual Identity is to define and express one's individuality or group affiliation. It exists to communicate value to an audience through visual and verbal expression. You can touch it, feel it, taste it, hear it, see it and experience it.

UNDERSTANDING THIS GUIDELINE

identityguideline.com provides you with a set of tools to successfully launch and manage your Brand Identity. Identity Guideline is your central location where you have secure access to all of your core brand assets, and insight as to how they should be used to maintain consistency for your brand.

These are the basics of using the Blue Graphite Brand. If you have any questions or need assistance please contact your brand administrator.

BLUE GRAPHITE PRIMARY WORDMARK

The Blue Graphite wordmark is the primary visual identifier for Blue Graphite. This version is to be the default visual asset, the bug on it's own may be used on a case by case basis to achieve optimal legibility.

 LOGO CLEAR SPACE AND PROPORTIONS

LOGO CLEAR SPACE AND PROPORTIONS

 BLUE GRAPHITE HEX BUG

BLUE GRAPHITE HEX BUG

 HEX BUG CLEAR SPACE

HEX BUG CLEAR SPACE

 WORDMARK AND BUG LOCK-UP

WORDMARK AND BUG LOCK-UP

 TYPOGRAPHY

TYPOGRAPHY

COLLATERAL EXAMPLES

For the Blue Graphite visual identity, each asset is available in alternate configurations to accommodate varying creative and functional applications. Each configuration is to be regarded as a whole unit and no piece of the logo should be altered in any way. Please be sure you comply with our usage guidelines.

Each composition is available for download in the appropriate format.

 

  wordmark blue     .png   .svg

wordmark blue  .png .svg

  wordmark black       .png   .svg

wordmark black  .png .svg

  wordmark white     .png   .svg

wordmark white  .png .svg

 lock-up blue       .png   .svg

lock-up blue   .png .svg

 lock-up black   .png   .svg

lock-up black .png .svg

 lock-up white   .png   .svg

lock-up white .png .svg

  bug blue       .png   .svg

bug blue  .png .svg

  bug black     .png   .svg

bug black  .png .svg

  bug white    .png   .svg

bug white .png .svg

Primary Palette

 

Pantone: 2727 U
CMYK: 61/34/0/0
RGB: 100/144/232
HEX: #1267f9

Pantone: Black 6 U
CMYK: 86/69/43/55
RGB: 76/78/86
HEX: #262626

Pantone 427 U
CMYK: 15/7/10/4
RGB: 194/199/202
HEX: #e5e5e5